• Reviews the theory of—and establishes the failures of—the social responsibility model of journalism and showcases its practical implementation via new journalistic products
• Addresses the critical concept of communicating with individuals to provide what people want to know, and explains why meeting this need is critical to saving quality journalism in America
• Highlights a potential new business model for journalism in today's multimedia environment
• Presents a chronological review of the top-down influence model, the timeline of the evolution of the definition of news, and the historical development of social responsibility of the press
• Contains helpful illustrations of the proposed new models of journalism
• Bibliography of academic and professional materials related to the state of the news media
• Index of important institutions including nameplate news organizations, influential companies (e.g., Apple and Google), theoretical frameworks, media owners, and media startups
"Well documented and researched, this is required reading for anyone interested in journalism and media analysis, including policy wonks, whose work is criticism. … Summing Up: Highly recommended. Lower-division undergraduates through faculty and professionals; general readers."
"This straight-talking book places the audience -- indeed, the individual -- at the center, and bids journalists to do the same. We'd be well advised to listen."
Geneva Overholser, Director, USC Annenberg School of Journalism