Candidate Images in Presidential Elections [Paperback]

Kenneth L. Hacker (Editor)

Book Description

Publication Date: September 30, 1995 | ISBN-10: 0275951618 | ISBN-13: 978-0275951610

Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.

Editorial Reviews

Book Description

A compendium of up-to-date theory and research on image-making in U.S. presidential elections, specifically dealing with how election results hinge on voter perceptions of candidates and how candidates seek to construct images thought to attract voters.

--This text refers to the Hardcover edition.

About the Author

KENNETH L. HACKER is Assistant Professor of Communication Studies at New Mexico State University in Las Cruces.

Product Details

• Paperback: 224 pages
• Publisher: Praeger Paperback (September 30, 1995)
• Language: English
• ISBN-10: 0275951618
• ISBN-13: 978-0275951610
• Product Dimensions: 9 x 6 x 0.7 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,879,353 in Books (See Top 100 in Books)