Two-hour audio program on 2 CDs with a 12-page workbook. An indispensable resource that covers all aspects of candidate sourcing and recruiting. Includes dozens of online, offline, print and referral-based strategies to locate high-quality candidates to fill your jobs. Topics include: Sourcing for Names and Information - Creating a comprehensive recruiting strategy - The difference between candidate sourcing and recruiting - Do you rent or own your candidates? - Four major sources of talent - Getting a head start on your search - Your first and best resource - How to build a candidate profile - Online and offline sources of candidates - Navigating and evaluating job boards and resume banks - The power of split networks - Databases and business directories - Social networks and blogs - How to use meta engines and search tools - How to build a candidate pipeline. Plus: Recruiting Strategies and Techniques - Telephone sourcing strategies - The advocate recruiting script - Finding hidden opportunities for multitasking - Four ways to pitch a job - The job description presentation - Sound bites and talking points - How to diffuse concerns - Feature-to-benefit conversion - The situation approach - Using word pictures and visual imagery - Improving your e-mail and job posting response rates - Effective voice mail messages - The intelligent use of e-mail - Five common e-mail mistakes and how to avoid them - Job postings that get results.
