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84 of 87 people found the following review helpful:
5.0 out of 5 stars Top-End Flash Unit, July 20, 2000
By A Customer
This review is from: Canon 550 EX Flash for G6, G5, G3, G2, G1, Pro1, Pro90 & all EOS SLR Cameras (Electronics)
This is Canon's top of the line flash unit. The list of features is extensive for this camers:

* Dedicated to Canon cameras. * -7 to 90 degree bounce. * -90 to 180 degree swivel. * E-TTL and TTL metering. * auto-zoom head. * high speed shutter sync. * rear-curtain sync. * flash exposure compensation. * flash bracketing. * strobe flash. * Manual-flash mode. * Back-lit LCD screen.

The most impressive part of this flash is the ability to perform E-TTL sync among multiple flash units. This allows you to locate various flash units around the subject and trigger them symultaneously. The flash output is adjusted based on the E-TTL and a flash ratio that is set up between the flash units.

The flash unit also includes a distance scale that will read the film speed and aperature from the camera to let you know the range the flash can be used for. Fast film and a wide aperature will often cause the effective range to go off the end of the scale (18 m).

This flash is not for everyone. If you prefer to point and shoot, then this flash is probably more than you'll need. However, if you prefer to think about how the flash should be used or take the flash out of automatic mode then this flash is what you should be looking at.

If you can do without the high speed sync and remote operation, then the Canon 540 EZ may also be worth looking at.

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38 of 38 people found the following review helpful:
4.0 out of 5 stars Expensive but worth it, especially for eos digital rebel, November 18, 2004
This review is from: Canon 550 EX Flash for G6, G5, G3, G2, G1, Pro1, Pro90 & all EOS SLR Cameras (Electronics)
I just bought a digital rebel about a month ago. Love the camera, my old 380EX speedlight integrates with the camera but just doesn't offer enough cycle speed to keep up with continuous mode on the Rebel. This flash does the job for the Rebel and the plug for the external battery pack promises even better performance once I grab that item. Another big selling point that really makes this unit worth the cash, is that it has its own infrared focus assist lamp which the digital Rebel lacks. When this flash is mounted on your digital rebel, you don't get that annoying set of quick flashes that the camera has to set off to focus in low light when using the built-in flash. The Rebel body uses the infrared focus assist on the 550EX to focus the lens; this feature alone is worth the big bucks this baby costs. The flash has tons of features that most of us might never use, but as a advanced amateur I'm glad they're there so I can play with that if I should choose to try out some fancy stuff. The wireless slave capability is handy but you've got to have at least one more 420EX, 550EX or 580EX to use that. I like the digital readout on the back of the flash and also the two way bounce head, it's important to note that you have to press a button to make the head turn either side to side or up/down---this should make the head sturdier than I've seen on some units that get loose after awhile and drive you nuts. This unit is a HONKER--really big, and, no lightweight either. Get yourself a big deep camera bag if you want to lug this thing around with you. What's the difference between this and the 580EX? The 580 has very slightly faster cycle times and offers some fancy new automatic flash exposure bracketing modes, for me anyway it wasn't worth almost two hundred dollars more for the 580. All of the newer EOS camera bodies are fully supported by this unit, it also works on older EOS bodies but there are functions available on the newer ones that aren't there on older stuff. I like this flash it covers well, cycles fast and the controls are fairly intuitive and easy to use. When you get yours don't lose that book, Canon doesn't seem to have them online anywhere I can find and I've seen places that want to charge you 18 bucks for a new one.
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28 of 28 people found the following review helpful:
5.0 out of 5 stars Excellent flash (though soon obsolete), August 27, 2004
By 
Theodore Littleton (Millburn, NJ United States) - See all my reviews
(REAL NAME)   
This review is from: Canon 550 EX Flash for G6, G5, G3, G2, G1, Pro1, Pro90 & all EOS SLR Cameras (Electronics)
This is an absolute do-everything flash, with master/slave operation, wireless control of multiple channels for slave flashes, A:B:C lighting ratio control (better than the ST-E2's mere A:B ratio), full manual or automatic operation, strobe effects at selectable Herz rates and power, and even a small panel that serves either to widen its flash coverage to 17mm or simply provide a catchlight in a model's eyes when using bounce flash. Range is excellent, battery life is very good and can be compounded with one of the battery packs. The light itself provides excellent color, and a red lamp near the base adds a much more accurate and less harsh focus assist lamp than most of Canon's cameras provide.

If you have an SLR, you'll almost certainly want an external flash. You can provide fill flash to reduce shadows in subjects eyes etc. during harsh daylight shots, take the flash off the camera to eliminate nasty shadows, and avoid the shadows caused by larger lenses and onboard flashes.

Minor quibbles: most DSLRs have crop ratios of 1.3x or 1.6x, but don't pass this information on to the 550EX, which wouldn't care anyway. This means the flash thinks you want greater coverage than you really need (i.e. it will give you a 50mm's angle of flash coverage, when you only need an 80mm's), so you waste a lot of flash power and don't get optimum recycling times. Also, the interface is a little non-intuitive.

If you want a slave- or onboard-only flash and don't need all the extra features, the considerably cheaper 420EX is for you. That said, if you do want all the extra features, the 550EX is still not for you. You want the 580EX, slated for October 2004 release, which fixes the minor issues with the 550.
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33 of 36 people found the following review helpful:
5.0 out of 5 stars Outstanding piece of equipment, October 4, 2001
By 
Bruce C. Moore (Seattle, WA United States) - See all my reviews
(REAL NAME)   
This review is from: Canon 550 EX Flash for G6, G5, G3, G2, G1, Pro1, Pro90 & all EOS SLR Cameras (Electronics)
This unit performs exactly as it is described it will. It's worth seeking out a product description on the source of your choice. Easy to use in automatic modes, and fully capable of meeting a great variety of situations through it's manual modes.

Easy to learn interface, fast recycle times, good battery life, solid construction, expansive coverage. I never think twice about including it in whatever bag I'm carrying, indoors out out.

Master-slave capability will meet the needs of many pros and most all avocational photographers. Hot shoe or bracket mounted, it delivers.

I've always had a strong bias for natural light, but this unit has helped me get beyond that to optimize marginal or difficult lighting situations. It has expanded my horizons as an amatuer photographer.

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11 of 11 people found the following review helpful:
5.0 out of 5 stars Wireless E-TTL, March 24, 2005
By 
This review is from: Canon 550 EX Flash for G6, G5, G3, G2, G1, Pro1, Pro90 & all EOS SLR Cameras (Electronics)
The best feature of this flash is the wireless E-TTL feature. With two 550ex's one will work as a master and one as a slave and with the ST-E2 both flashes can be off camera and fired E-TTL. The draw backs are: price, no manual control in slave mode for greater light control, and size (this thing is big). The plus side weighs out the negatives. It is a great flash.
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8 of 9 people found the following review helpful:
5.0 out of 5 stars KIller E-TTL Canon flash, July 7, 2004
By A Customer
This review is from: Canon 550 EX Flash for G6, G5, G3, G2, G1, Pro1, Pro90 & all EOS SLR Cameras (Electronics)
Get 2 of these bad boys (or the 420EX) plus the ST-E2 Transmitter and you rule wireless multiple flash photography! That's right: 2-head flash set-ups JUST like the pros do it.

Nothing better than Canon's SUPERB "E-TTL" flash sensing ... and the 550EX is a high-powered workhorse you can rely on. Expensive but worth the bucks.

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12 of 15 people found the following review helpful:
5.0 out of 5 stars Exceeded expectations!, May 25, 2001
By A Customer
Amazon Verified Purchase(What's this?)
This review is from: Canon 550 EX Flash for G6, G5, G3, G2, G1, Pro1, Pro90 & all EOS SLR Cameras (Electronics)
This is a very powerful flash with easily understandable settings. The zoom range has been perfect for portraits and photojournalistic style. I use it most on a bracket and have had absolutely no problems. It works very well directly on the the shoe-mount also. Perfect.
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8 of 10 people found the following review helpful:
5.0 out of 5 stars canon 550 ex, February 18, 2004
By A Customer
This review is from: Canon 550 EX Flash for G6, G5, G3, G2, G1, Pro1, Pro90 & all EOS SLR Cameras (Electronics)
Excellent flash for my canon 10d. Adorama saved me about $140.00 dollars. Service was great.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Canon 550ex Flash, December 31, 2010
Amazon Verified Purchase(What's this?)
This review is from: Canon 550 EX Flash for G6, G5, G3, G2, G1, Pro1, Pro90 & all EOS SLR Cameras (Electronics)
I picked this up when I switched from Olympus to Canon for my 7D and it works flawlessly and throws off a HUGE amount of light.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Great Flash! Great Price!, April 15, 2009
By 
phocas (Gladstone, MO, USA) - See all my reviews
This review is from: Canon 550 EX Flash for G6, G5, G3, G2, G1, Pro1, Pro90 & all EOS SLR Cameras (Electronics)
Two years on, and I still love the flexibility of this flash! It is worth every penny!
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