Canon PowerShot A480 10 MP Digital Camera with 3.3x Optical Zoom and 2.5-inch LCD (Deep Red)

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Product Details

• Product Dimensions: 3.6 x 1.2 x 2.4 inches ; 5 ounces
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B001SER4CO
• Item model number: A480 Deep Red
• Average Customer Review: 3.8 out of 5 stars  See all reviews (111 customer reviews)
• Amazon.com Sales Rank: #65 in Camera & Photo (See Bestsellers in Camera & Photo)

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  Camera & Photo > Point & Shoot Digital Cameras

• Date first available at Amazon.com: February 17, 2009

Product Description

From the Manufacturer

With its streamlined silhouette and smoothly curved edges, the Canon PowerShot A480 has the compact sophistication and relaxed simplicity that make it a natural for beginners and everyone else who craves style and convenience. The 10.0-megapixel resolution and 3.3x optical zoom make it easy to capture the action in dazzling color and brilliant detail. The DIGIC III Image Processor keeps it all looking sharp. While a bright, bold 2.5-inch LCD makes shooting and playback a genuine pleasure.

PowerShot A480 Highlights

3.3x optical zoom in action

10.0-megapixel resolution and 3.3x optical zoom
With the PowerShot A480, dramatic, personal pictures have never been easier to shoot and share. This 10.0-megapixel camera lets you create impressive large photos of family and friends you’ll be proud display. The high-resolution images taken by the PowerShot A480 can be enlarged up to 13 x 19 inches.

The PowerShot A480 has a 3.3x optical zoom lens (35mm film equivalent 37-122mm) that makes everything up close and unforgettable, and an advanced Optical Image Stabilizer that puts a moving subject in sharp focus.



A World of Advantages with Canon’s Technology

DIGIC III Image Processor
With DIGIC III, your images boast superior quality, the camera operates at top efficiency and battery life is enhanced. What’s more, DIGIC III enables Canon’s Face Detection, Motion Detection Technologies and Red-eye Correction to give you better, more true-to-life people shots. Simply press the shutter button halfway down, and the camera automatically pinpoints the faces in the scene and chooses the ideal focus point. The camera controls exposure settings and flash to keep every face looking bright and natural.

The camera also selects and sets the optimal exposure and ISO settings automatically to keep everything looking sharp and clear. Red-eye Correction can be handled in-camera. The Red-eye Correction during shooting uses the Face Detection Technology to recognize and remove red-eye from images as they're taken, before the file is written to the memory card. It's also possible to correct red-eye during image playback, using simple settings in the PowerShot A480's menu.

iSAPS Technology is an entirely original scene-recognition technology developed for digital cameras by Canon. Using an internal database of thousands of different photos, iSAPS works with the fast DIGIC III Image Processor to improve focus speed and accuracy, as well as exposure and white balance.

DIGIC III features Face Detection technologies, giving you the best possible results in any shooting situation. Face Detection AF/AE sets the focus point and exposure for the faces of your subjects. Face Detection FE adjusts the flash to correctly illuminate your subject to provide the best balance between your subject and the overall scene, eliminating the common problems of over and underexposed faces.

Face Detection WB means the camera concentrates upon faces when calculating white balance for the best possible skin tones. Face Select and Track lets you highlight one face among several in a scene, and the camera concentrates on that person, even as they move around the scene. Face Detection Technology is a powerful contributing factor in Canon's Motion Detection Technology.

Red-eye correction in action

Motion Detection Technology works in the background to instantly evaluate how fast your subject is moving. It automatically selects and sets the optimal exposure and ISO settings to keep everything looking sharp and clear. This feature provides higher ISOs when you need it for action-stopping shutter speeds. But when no movement is detected, it sets lower ISOs for excellent color and detail.

Life doesn’t give you second chances to capture special times. That’s why the PowerShot A480 features ISO 1600 setting that reduces the effects of camera shake and sharpens subjects in low-light situations, giving you greater shooting flexibility.

Red-eye Correction provides three options for removing red-eye from subjects in flash pictures. 1) Red-eye Correction during shooting actually identifies and corrects red-eye in human subjects as pictures are taken. 2) The PowerShot A480 can be set to automatically detect and correct red-eye during image playback. 3) You can manually locate any red eyes in a scene during image playback on the LCD screen, and command the camera to remove them.

15 Shooting Modes including 12 Special Scene Modes
When you’re taking pictures, the only thing you want to think about is your subject. With the PowerShot A480, you can count on exact focus no matter where your subject is in the frame. You’ve got Shooting Modes including the Special Scene Mode that give you breathtaking, exhilarating pictures even when shooting conditions are tough.

High-quality 2.5-inch LCD
The PowerShot A480’s 2.5-inch LCD screen gives you the big picture, whether you’re shooting, reviewing or showing off your images. This high-resolution screen offers a crisp, clear and bright picture. It also features Night Display for easy viewing in low light.

Uses 2 AA-size batteries
Conveniently, you don’t need to worry about running out or recharging of batteries. Since AA-size batteries can be purchased at any store, simply get new ones locally.





What's in the Box

• PowerShot A480 body
• AA-size alkaline battery (x2)
• 128 MB SD memory card (SDC-128MB)
• Wrist strap (WS-800)
• Digital Camera Solution CD-ROM
• USB interface cable (IFC-400PCU)
• AV cable (AVC-DC300)

Customer Reviews

Most Helpful Customer Reviews

162 of 167 people found the following review helpful:

5.0 out of 5 stars Nice Camera with a small price tag., May 23, 2009

By	Thomas M. Taylor "runman" (Phoenix, AZ) - See all my reviews (REAL NAME)

I have a canon digital SLR camera, and wanted to go on a hummer 4x4 extreme off road adventure. Rain was in the forecast and several days of rain on the trail already, taking the digital SLR was totally out of the question.

I picked this nifty device based on the price, the batteries, storage on the SD card, and the 10mp really perked my interest. The gentleman at the camera shop showed me the easy access on/off button, and where the "press here for picture" button is located. 20 minutes after the purchase, I was in the hummer taking photos and within the hour, I was being bounced around, getting muddy water all over me, I was able to laugh and press the button to take pictures without problem.

Ease of operation:
I use my cameras in the auto mode, (the if SLR is for my wife), and the auto mode does work. I was able to view the pictures I took using the 2.5" view screen with ease. I did not even need the instruction manual.
The batteries and memory card were easy to install too, without the need for instructions. The camera does boast a host of different shooting modes, but auto is all I use.

Picture quality:
Not a fine as my digital SLR camera, but the price difference is over 1000.00 dollars.
Compared to my old 5mp camera, this camera does a very good job for the price. Image stabilization is WONDERFUL. I was trying to take picture of the hummer tires while we were in motion bouncing everywhere (the tire at times was in the air) and the pictures look almost as if the tire is still. You can read the manufacturer on the tire

Battery life:
After two days of use, the camera was still able to go. To save battery life, the LCD screen turn itself off and the followed by the camera (the auto shut off was annoying some times)

Summary:
The camera is very easy to operate, image stabilization works very well. Time from button press to picture taken is almost unnoticeable.
Picture quality is pretty darn good.

For the entry market, or for those looking for a good camera that won't break the bank, this maybe the camera you are looking for/

98 of 100 people found the following review helpful:

3.0 out of 5 stars Decent for an entry level point and shoot, June 18, 2009

By	Man T. Nguyen - See all my reviews (REAL NAME)

For an entry level point and shoot, this camera is ok. There are a few cons about this camera as well as pros.

Con:
The first camera I bought had auto-focusing issue. It will not auto-focus correctly in "normal" and "infinity" mode. I went back to the store and exchanged it. I made them open the box so I can test it there and the 2nd camera worked fine. Just FYI.

After having it for 30 mins, dust already got inside the LCD screen. It is not a big deal unless you have OCD or something.

The video quality is pretty decent at the highest settings, however, the camera cannot handle light reflections off the water. If light reflects off the water and into the camera,the video will cause a vertical line streak. One streak isn't so bad, but when you're at the beach with tons of light reflecting off the water/sand it caused tons of vertical lines streaks.

Also becareful when replaying videos on the camera. Sometimes it will start where you last stopped. I accidentally deleted several videos thinking the video was shorter than it really was.


Pros:
I used the alkaline batteries provided with the camera and regular Duracell batteries. I got a good amount of photos and videos before I needed to replace them. I am happy with the battery life.

Even though the camera isn't as thin as the digital elphs, the camera is pretty compact for an AA-powered camera. The button layout is pretty nice. Really simple interface. You can pick it up really quick.

Lots of nice program settings such as super macro, portraits, beach and my favorite: long shutter(up to 15 seconds).

Conclusion:
Overall, I am pretty happy with the camera. The picture quality of the camera is pretty good. I am happy with the video quality so long it's not at the beach. I wanted an inexpensive point and shoot. Just remember this is the absolute bottom line of Canon's point and shoots. It's decent for the $99 I paid for it.

59 of 61 people found the following review helpful:

5.0 out of 5 stars Great camera!, April 4, 2009

By	Paul Ferrara (Columbus, OH USA) - See all my reviews (REAL NAME)

I just received my camera today and I was impressed. It's so tiny and has so much in the way of capabilities. All I wanted it for was to take pictures of restaurants when I eat out (for Yelp). Without adjusting the white balance or anything, every picture has been pefect. I have three other Canon cameras: a G2 which cost me about $800 when new, a D60, and a 20D. All of them are too large to lug around with me, while the A480 goes in my shirt pocket. I uploaded some pictures, take a look.