Canon, a leader in photographic and imaging technology, today releases the PowerShot range-opening 3.2-megapixel PowerShot A410. Replacing the popular PowerShot A400, the PowerShot A410 has a bold new design and incorporates improved operability and performance through DIGIC II processing, and a 3.2x optical zoom with maximum aperture of f2.8-f5.1. It is housed in a smaller, more compact and robust body.
Featuring 5-point AiAF auto focus and a range of shooting modes, the A410's ease of use makes it the ideal camera for those making the change to digital.
DIGIC II power
In a leap up from the PowerShot A400, the PowerShot A410 now includes Canon's renowned DIGIC II processing--the same technology found in Canon's EOS-1 professional range digital SLR cameras. The DIGIC II processor integrates all image processing algorithms onto a single chip to deliver fast write times, minimal shutter lag, optimal image definition and consistently precise and natural color reproduction. Camera start up and response times for image review are significantly improved. Introduction of DIGIC II also accounts for an up to 40% improvement in auto focus times, and smooth continuous shooting at a highly impressive 2.5 frames per second.
While being smaller and more robust, the A410 has a longer optical zoom of 3.2 x (41-131mm equivalent) allowing the user extra reach. The increased maximum aperture provides more options when shooting in low light. 5-point AiAF auto focus analyses the composition of the shot and focuses the camera accordingly, keeping even off-center subjects sharply in focus. Super Macro mode allows focus on subjects as close as 1.5 centimeters from the lens.
Users can take photographs using the optical viewfinder or the 1.5-inch LCD monitor. The monitor is adjustable up to 15 levels of brightness, and the user interface has been improved to make the camera even more simple to use. 22 language settings can be displayed.
To take full advantage of the camera's zoom range, the A410's flash has been repositioned, ensuring that there are no dark shadows in images when they are recorded with the lens fully extended. The flash covers a range of up to 3 meters.
The A410 has 14 shooting modes to select from, including 8 pre-set Special Scene modes to help achieve great results in tricky lighting conditions. These modes include Portrait, Night Snapshot, Kids and Pets, Indoor, Foliage, Beach, Snow, and Fireworks. To assist photographers with composition, a gridline display can be selected, which helps with framing shots and keeping horizons level. The addition of My Colors allows the operator to use enhanced, in-camera digital effects, such as Color Swap, while shooting. Previously, this level of image enhancement was only possible after downloading to a PC, and using specialised software.
The A410 also allows users to capture high quality movie clips. It supports VGA (640 x 480) and QVGA (320 x 240) quality at 10 and 20 frames per second respectively. Up to 3 minutes of footage can be captured. A Compact Mode is provided for producing clips suitable for e-mail without the problem of unwieldy file sizes.
At 3.2 megapixels, the A410 can print photo quality images up to A4 size. When used in combination with Canon's new Compact Photo Printer Selphy CP510 and Canon's Ink and Paper Set (KP-108IP), prints can be produced very inexpensively. Printing via Selphy CP Compact Photo Printers also allows the user to print handy ID Photo prints and movie prints.
When connected to the latest range of PictBridge compatible PIXMA printers, image enhancement is possible with functions including Noise Reduction and Vivid Photo as well as the new Face Brightener feature.
Printing of images without having to connect to a PC is also made simpler via the Print/Share button.
The A410 comes bundled with the following Canon software:
- ZoomBrowser EX 5.5, PhotoRecord 2.2 (Windows), ImageBrowser 5.5 (Macintosh): For easy image download, storage and retrieval, as well as management of image layout and printing.
- PhotoStitch 3.1: Creates stunning panoramas and can be used with Windows and Macintosh.
- PhotoStudio: The photo manipulation software by ArcSoft.
Purchasers of the A410 are eligible for membership of Canon iMAGE Gateway , where they can upload images and customise their camera settings.
The bundled software supports Windows 98 (SE), ME, 2000 (SP4), XP (SP1/3) and Macintosh OS X v10.2-v10.3. The A410 supports PTP for driverless transfer to supported Windows XP or Macintosh OS X.
What's in the box
PowerShot A410 body, two AA-size Alkaline batteries, 16 MB MultiMediaCard MMC-16M, wrist strap WS-800, Digital Camera Solution CD-ROM, USB interface cable IFC-400PCU