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Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results Hardcover – March 7, 2013
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—John Mackey, founder and co-CEO, Whole Foods
“This book is funny, a bit profane and utterly profound. At Patagonia, we cherish our relationships, but these guys have located and explained dimensions of the Relationship Era that opened my eyes—and mind. What an enjoyable and enlightening journey.”
—Casey Sheahan, CEO, Patagonia
“Can’t Buy Me Like speaks clearly to the challenges every CEO and CMO is confronting. It identifies the collapse of mass marketing as we have known it and provides example after example of how successful companies build trust in the ‘new world.’”
—Ron Shaich, founder, chairman and co-CEO, Panera Bread
“The digital and social revolution has challenged even the most sophisticated marketers among us. But thankfully Garfield and Levy have given us a much needed blueprint for thriving in this new relationship era of marketing. This is the book I don’t want my competitors to read.”
—Eric Ryan, cofounder, Method, and author of The Method Method
“At last! Garfield and Levy have delivered a manifesto on what really matters to brands today: honest relationships. They do so by focusing not on our shiny social technologies but on the fundamentally changed relationship between business and customer in a world that looks less like a megaphone and much more like a network. Read this book; then challenge your business to live by it!”
—David Rogers, author of The Network Is Your Customer
“Can’t Buy Me Like compellingly captures one of the biggest trends of our time. If there is a gap between a business’s image and its reality, it will soon be found out and the business will be punished for it. Using their in-depth industry knowledge in this beautifully written and immensely readable book, Garfield and Levy describe in detail how to succeed in the new world.”
—David Jones, global chief executive officer, HAVAS, and author of Who Cares WIns
“Garfield and Levy show how smart, conscious marketers can leverage today’s extraordinary technologies to build authentic relationships with customers based on trust, authenticity and shared purpose. This book will usher in a new renaissance in which the marketing function can finally fulfill its own largely unrealized higher purpose.”
—Raj Sisodia, coauthor of Conscious Capitalism and Firms of Endearment, marketing professor, Bentley University
“At Zappos, relationships have always been a top priority. Can’t Buy Me Like explores why this is so important for all companies. Garfield and Levy smartly describe how to build relationships with customers, vendors and employees to create an extraordinary business.”
—Tony Hsieh, author of Delivering Happiness and CEO, Zappos.com, Inc.
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Top Customer Reviews
This is the sort of book that can help open eyes, alter thinking and spark change. It thoroughly makes the case that the necessary evolution is not merely one of tactics or even strategy, but something even deeper and more fundamental. Garfield and Levy are bold enough to state from the start that their "immodest goal is to be not merely financially, but something approaching spiritually, transformative." But make no mistake, this is not some fluffy sermon on the importance of caring and tweets; the book's brilliance is in how it ties the need for core mission and new ways of marketing to financial outcomes.
The book begins with a damning study of why the practices that succeeded in the Consumer Era are wilting as we enter the Relationship Era. Levy and Garfield probe "the limits of advertising," which does not sustain brands but works only for as long as marketers feed the ad budget beast.Read more ›
Nowadays, the hard sell is the quickest way to oblivion, Garfield and Levy tell us. When the misdeeds and missteps of every corporation are wired around the globe in a millisecond, the corporations have no choice except to avoid misdeeds and missteps. "In the Relationahip Era, brands can no longer project the image of their choosing," Garfield and Levy say. "(T)he public has decided that it cares not only about goods and services but about the values and conduct of the providers. Trust...now frequently trumps even quality and price."
Garfield and Levy give us instructive examples of companies that have understood the paradigm shift--and, more amusingly, those that haven't. They tell us how McDonald's sent out tweets soliciting customers' stories about their happy memories of McDonald's, and got in return tweets about finding dirty Band-Aids at the bottom of the takeout bag. They also tell us how KFC, having established a Twitter account, used it to bombard its fans with hard-sell ad pitches. "It's like being invited to another couple's house for dinner only to realize, over dessert, that you've been suckered into an Amway solicitation," Garfield and Levy say.Read more ›
Most Recent Customer Reviews
Every marketer who refuses to enter the digital world in a big way and embrace it for what it is and what it means to the future, should read this book. Read morePublished 21 months ago by Ann Rimkus
I'm using the book in a management development course called "The fundamentals of marketing". Read morePublished on September 24, 2013 by Marcus Ferrelli
I have always been oriented toward consumer marketing. This book describes how that focus no longer works and give examples and how to comments about implementing and maintaining... Read morePublished on August 31, 2013 by Merlyn E. Knapp
A super amusing and well-written manifesto about the power of consumers and how brands can be their best selves in interacting with consumers. Read morePublished on June 14, 2013 by Ava Seave
If you want to learn how to do social media the right way for your business, you must read this book. Read morePublished on May 28, 2013 by Dan Sherman
The authors have succinctly and articulately captured the shift required of marketing, and companies in general, to succeed with the advent of social media and empowerment of the... Read morePublished on April 5, 2013 by Doug Weiss