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Can't Buy My Love: How Advertising Changes the Way We Think and Feel Paperback – November 2, 2000
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Self magazine Backlash meets The Beauty Myth....a scathing attack on the powers that tell us what, how much, when and why to buy.
About the Author
Top Customer Reviews
This book is focused on a few, fundamental, issues (excerpts are between "quotation marks").
1 - It explains that advertising works. Most people think they are not influenced by advertising. But advertising works best precisely because people don't think it works on them.
"If you are like most people, you think that advertising has no influence on you. This is what advertisers want you to believe. But, if that were true, why would companies spend over $200 billion a year on advertising? Why would they be willing to spend over $250,000 to produce an average television commercial and another $250,000 to air it? If they want to broadcast their commercial during the Super Bowl, they will gladly spend over a million dollars to produce it and over one and a half million to air it. After all, they might have the kind of success that Victoria's Secret did during the 1999 Super Bowl. When they paraded bra-and-panty-clad models across TV screens for a mere thirty seconds, one million people turned away from the game to log on to the Website promoted in the ad. No influence?"
2 - It makes you understand that the message mass media and advertising repeat us moment by moment ("The average American is exposed to at least three thousand ads every day") is that happiness comes from products. Alas, products are only things: no matter how much we love them, they won't love us back.Read more ›
Kilborne claims that these advertisers, in their efforts to generate revenue, (sometimes inadvertantly) design ads that subliminaly create a collective consciousness that affects our ideas about relationships, sex, and the male/female dynamic. In this new world, cars take the place of partners, food substitutes intimacy, and alcohol becomes a best friend.
_Can't Buy My Love_ artfully combines the intellectual punch of a well-researched thesis with the heart and conversational tone of a personal narrative. This makes for easy, insightful reading. (Case and point: I read it in one day -- in one sitting.)
At times this book is hard to read. I winced countless times, recalling many of these advertisements (Many are pictured in the book), wondering how much I had/have been affected by them. Even more chilling is the realization that, as time goes on, we are continually bombarded with more and more advertising -- saturating our subconsious, and perhaps peppering our behaviors.
If you've ever needed a cigarette to relax, longed for the comfort of a cocktail, or craved ice cream but still felt you need to lose those "extra 15 pounds," you should read this book.
Very highly recommended.
Most Recent Customer Reviews
Overall, I enjoyed this book. It is very research-heavy and includes many examples of advertising taglines and campaigns and a good deal of black and white advertisement examples... Read morePublished 21 days ago by Lauren R.
This book suffers from the authors bias. And It may be fine if I felt she was correct in her thoughts. But I disagree with how she views the ads. Read morePublished 1 month ago by Tracy Williamson
Very interesting and informative. Will definitely not look at ads the same way again.Published 13 months ago by Kegan C.
This is a book that show us the effect of advertising in our lives. Brilliantly written, full of examples, makes you angry, but also prepares you to deal with ads and maybe find a... Read morePublished 21 months ago by ana rodrigues
This is another book that I read for my Marketing class and was focused on the agencies that used sex and desire to sell their products. Read morePublished on July 30, 2013 by M. Turturro
I have always known that advertising had an impact on society as well as individuals but didn't see the details. Read morePublished on April 29, 2013 by woody
brilliant book mocking of modern over-consumerism..the excessive never enough, self-destructive ways that are blatantly spotted by the advertisers as total weakness.. Read morePublished on December 6, 2012 by David Ip