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No matter the country or community, relationships are thecurrency of every culture. Fuller explains how to build theserelationships, how to discover the other person's interests andneeds—and why you have to get your feet off the desk, crossthe cultural borders, and go meet them in the context in whichthey're most comfortable. Fuller prepares you for this journey withguiding principles for avoiding missteps and for creating lastingconnections crucial to every business leader:
Build relationships through mutual respect
Earn trust quickly by delivering during a crisis
Understand how verbal and nonverbal cues can make or break adeal
Lead from the front and be willing to give yourself the toughjobs
Learn the local customs and history in order to create positiverelationships
Your skills at forming and maintaining close ties withassociates and partners give you the competitive advantage. So,ditch the desk, and learn how to overcome differences in today'smulticultural business environment.
"This is a must-read! Every American needs to know how to workwith others in this multicultural society. The diversity of theAmerican business community has expanded over the past decades. Asa leader you need to know how to manage and interact in ourmulti-cultural business environment. Ed Fuller has given you theguideposts, the pitfalls have been identified, and theopportunities are yours. This is an essential read for all leadersand one that I highly recommend."
—JAMES STAMAS, Founding Dean School of HospitalityAdministration Boston University
I learned alot from this book I really like it. Also I got this book on time and was too cheap so yeaPublished 16 months ago by YASER
This was quick and easy read. While you won't learn anything new if you're an experienced leader, it is a good pick-up as a reminder of what it takes to remain successful in... Read morePublished 22 months ago by AJ Johnson
Shipped within the given guidelines and also was just as described upon purchasing. The item was cheaper here than in the store, even with the shipping. Read morePublished on January 2, 2013 by Amanda E. Peterson
While I haven't worked directly with Ed Fuller, I can personally attest that his reputation at Marriott and in the industry is stellar. While Bill Marriott, Jr. Read morePublished on October 22, 2011 by Reviewer