Capital campaigns are the most cost-efficient means of raising funds. A well-executed campaign has even further advantages-focusing the public's attention on an organization, uniting its constituencies in a common cause, strengthening staff morale, and developing new annual fund prospects. This issue of New Directions for Philanthropic Fundraising explores both the technical aspects of conducting a capital campaign and the powerful transformational impact of campaigns on an organization's long-term development. Topics include creating the right conditions for achieving leadership gifts; setting-and resetting-realistic campaign goals; using computer systems to manage the information generated during a campaign; and developing an effective challenge grant strategy.This is the 21st issues of the quarterly journal New Directions for Philanthropic Fundraising. For more information on the series, please see the New Directions for Philanthropic Fundraining page.
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From the Inside Flap
Capital campaigns are the most cost-efficient means of raising funds. A well-executed campaign has even further advantages-focusing the public's attention on an organization, uniting its constituencies in a common cause, strengthening staff morale, and developing new annual fund prospects. This issue of New Directions for Philanthropic Fundraising explores both the technical aspects of conducting a capital campaign and the powerful transformational impact of campaigns on an organization's long-term development. Topics include creating the right conditions for achieving leadership gifts; setting-and resetting-realistic campaign goals; using computer systems to manage the information generated during a campaign; and developing an effective challenge grant strategy.
From the Back Cover
Capital campaigns are the most cost-efficient means of raising funds. A well-executed campaign has even further advantages-focusing the public's attention on an organization, uniting its constituencies in a common cause, strengthening staff morale, and developing new annual fund prospects. This issue of New Directions for Philanthropic Fundraising explores both the technical aspects of conducting a capital campaign and the powerful transformational impact of campaigns on an organization's long-term development. Topics include creating the right conditions for achieving leadership gifts; setting-and resetting-realistic campaign goals; using computer systems to manage the information generated during a campaign; and developing an effective challenge grant strategy.
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