Capital Campaigns: Strategies That Work (Aspen's Fund Raising Series for the 21st Century) [Paperback]

Andrea Kihlstedt (Author), Catherine P. Schwartz (Author)

Book Description

ISBN-10: 083420794X | ISBN-13: 978-0834207943 | Publication Date: February 1997 | Edition: 2nd edition

One of the best selling books in its series, Capital Campaigns: Strategies that Work, Third Edition has served as a guide for campaigns of all sizes and configurations from small start-ups to colleges and universities. This book is a practical, hands-on guide to capital campaigns. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike. Now in its third edition, Capital Campaigns: Strategies that Work, Third Edition has become a standard reference on this topic. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns. Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign. This reference has also been updated to reflect the most recent trends in capital campaigns and now includes a CD-ROM full of reference material.

--This text refers to an alternate Paperback edition.

Product Details

• Paperback: 232 pages
• Publisher: Aspen Publishers; 2nd edition edition (February 1997)
• Language: English
• ISBN-10: 083420794X
• ISBN-13: 978-0834207943
• Product Dimensions: 10.8 x 8.3 x 0.6 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #1,576,888 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

19 of 20 people found the following review helpful:

5.0 out of 5 stars What a surprise!, October 18, 2001

By 

Norman Olshansky "NFP Consulting" (Sarasota, Florida) - See all my reviews
(REAL NAME)   

This review is from: Capital Campaigns: Strategies That Work (Aspen's Fund Raising Series for the 21st Century) (Paperback)

Book Review:

Capital Campaigns: Strategies That Work
By: Andrea Kihlstedt and Catherine P. Schwartz
Edited by: James P. Gelatt
Aspen Publishers, Inc. Gaithersburg, Maryland 1997

Reviewed by: Norman Olshansky: President
NFP Consulting Resources, Inc.
...

What a surprise! With over 30 years of non profit fundraising, leadership and capital campaign consulting experience, I expected to gain little from this "how to" book which I was given to review. Boy, was I wrong.

Step by step, the authors outline and expand upon the key elements of a capital campaign; from determining whether or not your organization is ready for a campaign, to the best ways to celebrate and evaluate its conclusion.

I appreciated the amount of detail the authors included and their emphasis on organization, planning, leadership involvement and communications. They explore the basic process and then give in depth coverage of each step. In addition to sharing their own personal knowledge and expertise, they gathered much of their material by interviewing friends and clients who also had extensive capital campaign experience. They made the book more interesting, and dramatized the points they wanted to make, by the inclusion of short vignettes and quotes by volunteer and professionals, from actual campaign experiences.

Among the important subjects covered by the book are: how to select and use consultants, building the case for support, conducting a feasibility study, creating a campaign management plan, prospecting and prospect research, team building and leadership development, techniques of solicitation, campaign materials and public relations, events, thank yous, recognition, and much more. They even have a trouble shooting guide which focuses on what to do when things go wrong.

I highly recommend this handbook for volunteer leadership and staff alike (whatever their level of previous experience) who are considering a capital campaign. It is a book that should also be part of the libraries of campaign consultants. I have to admit that I picked up several great new ideas and techniques from reading the book.

Keep in mind that this is a "how to" book and will continue to be of value as a reference tool. The table of contents and index are complete and excellent in their detail.

I felt the authors could have put more emphasis on and expand the section on feasibility studies, or as I like to call them, pre-campaign assessments. Too many organizations try to avoid this important process thinking that they already know they need to know. They feel the pre-campaign study will take unnecessary time and resources. A good study not only sets the stage for a successful capital campaign and determines a realistic goal, but also provides invaluable information about the way the organization is perceived in the community, potential for major support, and extent to which leadership and staff are ready or capable to do what is necessary for success.

Organizational culture, leadership styles, personality management and what is often referred to as organizational politics are other areas which I felt deserved expanded coverage by the authors. Human factors, organizational history, and communication styles are all addressed in the book but are not given as extensive or in depth presentation as is warranted.

In summary, this book not only meets, but exceeds its very appropriate title: Capital Campaigns-Strategies that Work.

7 of 7 people found the following review helpful:

5.0 out of 5 stars This book (2nd Edition) is truly a goldmine of information regarding capital campaigns in the nonprofit sector!, December 25, 2007

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: Capital Campaigns, 2nd Edition: Strategies That Work (Jones and Bartlett's Funding Raising Series for the 21st Century) (Paperback)

I loved this book! It does an excellent job of covering A to Z about capital campaigns. The book is large. It's pages are 8.5xll. The type is somewhat small. And the pages are formatted so as to include two columns of text. I read the paperback edition and it's definitely not a light book at 253 pages.

Probably my only complaint about this book is that a good amount of the terminology used between its covers was not defined in the Glossary of Common Campaign Terms (Appendix B). Nor were the terms I wanted defined included in the book's index. For example, Exhibit 1-2 makes reference to a "kitchen cabinet." That term is not defined anywhere that I could see in Chapter 1. But later in the book at page 82 the kitchen cabinet is defined as being the "core committee." Great! But the definition of kitchen cabinet is not included in either Appendix B nor is the term included in the book's index.

The book is so rich in content that having an incomplete Appendix B and less than book index hurts it. One other shortcoming I found (and I didn't find many) was when the number of interviews for a feasibility study was capped at 25-35. I'm used to many more people being interviewed during a feasibility study. And the cost for having a consultant do the study is a bit higher than this book indicates. Such studies usually last between 6 to 8 weeks. At least the ones I am used to.

But what a book. I worked for two years as an associate consultant to nonprofits that provided campaign direction. I would have loved to have had this book at my fingertips when learning the ropes of the trade. Just about everything I learned through observation and experience is written about eloquently in this book.

There are a number of people who can benefit greatly from getting a copy of this book. The first that comes to mind is any executive director of a nonprofit that is considering a capital campaign. If she doesn't know the ins and outs of embarking on a capital campaign, then she better get a copy of this book and study it. By getting this book she will know what she has to do to prepare her organization to be able to successfully have a capital campaign. And she will be an educated consumer when she has to hire a consultant that will provide her organization with campaign direction.

The second person that comes to mind is a successful development director who wants to become self employed as a consultant to nonprofits that provides capital campaign direction. When writing his business plan for his startup consulting practice this book will be instrumental in what and how he will provide his services. This book is truly a goldmine of information regarding capital campaigns in the nonprofit sector.

Other people who should read this book are members of nonprofit Boards. And the campaign chairman of a capital campaign will get a lot out of this book. 5 stars!

PS. Two other books that closely relate to the subject matter of this book are: The Ask (ISBN: 0787978566), and Major Gifts (ISBN: 0471738379). I have written book reviews for both these books and posted them on Amazon.

6 of 9 people found the following review helpful:

5.0 out of 5 stars Better than expected!, October 15, 2001

By 

Norman Olshansky "NFP Consulting" (Sarasota, Florida) - See all my reviews
(REAL NAME)   

This review is from: Capital Campaigns: Strategies That Work (Aspen's Fund Raising Series for the 21st Century) (Paperback)

What a surprise! With over 30 years of non profit fundraising, leadership and capital campaign consulting experience, I expected to gain little from this how to book which I was given to review. Boy, was I wrong.

Step by step, the authors outline and expand upon the key elements of a capital campaign; from determining whether or not your organization is ready for a campaign, to the best ways to celebrate and evaluate its conclusion.

I appreciated the amount of detail the authors included and their emphasis on organization, planning, leadership involvement and communications. They explore the basic process and then give in depth coverage of each step. In addition to sharing their own personal knowledge and expertise, they gathered much of their material by interviewing friends and clients who also had extensive capital campaign experience. They made the book more interesting, and dramatized the points they wanted to make, by the inclusion of short vignettes and quotes by volunteer and professionals, from actual campaign experiences.

Among the important subjects covered by the book are: how to select and use consultants, building the case for support, conducting a feasibility study, creating a campaign management plan, prospecting and prospect research, team building and leadership development, techniques of solicitation, campaign materials and public relations, events, thank yous, recognition, and much more. They even have a trouble shooting guide which focuses on what to do when things go wrong.

I highly recommend this handbook for volunteer leadership and staff alike (whatever their level of previous experience) who are considering a capital campaign. It is a book that should also be part of the libraries of campaign consultants. I have to admit that I picked up several great new ideas and techniques from reading the book.

Keep in mind that this is a how to book and will continue to be of value as a reference tool. The table of contents and index are complete and excellent in their detail.

I felt the authors could have put more emphasis on and expand the section on feasibility studies, or as I like to call them, pre-campaign assessments. Too many organizations try to avoid this important process thinking that they already know they need to know. They feel the pre-campaign study will take unnecessary time and resources. A good study not only sets the stage for a successful capital campaign and determines a realistic goal, but also provides invaluable information about the way the organization is perceived in the community, potential for major support, and extent to which leadership and staff are ready or capable to do what is necessary for success.

Organizational culture, leadership styles, personality management and what is often referred to as organizational politics are other areas which I felt deserved expanded coverage by the authors. Human factors, organizational history, and communication styles are all addressed in the book but are not given as extensive or in depth presentation as is warranted.

In summary, this book not only meets, but exceeds its very appropriate title: Capital Campaigns-Strategies that Work.