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Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World (3rd Edition) Paperback – June 25, 2010

ISBN-13: 978-0137042326 ISBN-10: 0137042329 Edition: 3rd

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Product Details

  • Paperback: 352 pages
  • Publisher: FT Press; 3 edition (June 25, 2010)
  • Language: English
  • ISBN-10: 0137042329
  • ISBN-13: 978-0137042326
  • Product Dimensions: 8.9 x 5.9 x 0.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #91,873 in Books (See Top 100 in Books)

Editorial Reviews

Review

 

About the Author

Stuart L. Hart is one of the world’s top authorities on the implications of sustainable development and environment for business strategy. He is currently the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell’s Johnson Graduate School of Management. He also serves as Distinguished Fellow at the William Davidson Institute (University of Michigan) and President of Enterprise for a Sustainable World. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina’s Kenan-Flagler Business School and the Corporate Environmental Management Program (now the Erb Institute Dual Master’s Program) at the University of Michigan.

 

Hart’s consulting clients range from DuPont and SC Johnson to Unilever and General Electric. He is an internationally recognized speaker and has delivered hundreds of keynote addresses on the topic of sustainable business around the world.

 

He wrote the seminal article “Beyond Greening: Strategies for a Sustainable World,” which won the McKinsey Award for Best Article in Harvard Business Review in 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad, he also wrote the groundbreaking 2002 article, “The Fortune at the Bottom of the Pyramid,” which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. He invites readers to email him at slh55@cornell.edu and to visit his website at www.stuartlhart.com.


More About the Author

Dr. Stuart L. Hart is the Samuel C. Johnson Chair in Sustainable Global Enterprise at the Johnson School of Management and Founder of the Center for Sustainable Global Enterprise at Cornell University. He is also the President and Founder of Enterprise for a Sustainable World. Previously he was the Hans Zulliger Distinguished Professor of Sustainable Enterprise at the Kenan Flagler Business School and Founder of the Center for Sustainable Enterprise at the University of North Carolina. He was also the Founding Director of the Corporate Environmental Management Program at the University of Michigan (now the Erb Institute's Dual Masters Program).

He is one of the world's leading authorities on the implications of environment and poverty for business strategy. Professor Hart has published over 70 papers and authored or edited seven books, with over 5,000 Google Scholar citations in all. Hart wrote the seminal article "Beyond Greening: Strategies for a Sustainable World," which won the McKinsey Award for Best Article in the Harvard Business Review in 1997, and helped launch the movement for corporate sustainability. With C.K. Prahalad, he also wrote the path-breaking 2002 article, "The Fortune at the Bottom of the Pyramid," which first articulated how business could profitably serve the needs of the four billion poor in the developing world. His best-selling 2005 book, Capitalism at the Crossroads (Wharton School Publishing) was recognized by Cambridge University as one of the top 50 books on sustainability of all time. A third edition of the book was published in 2010. With Ted London, Hart is also the author of a newly released book entitled Next Generation Business Strategies for the Base of the Pyramid. In this book, Hart and other leading BoP thought and practice leaders show how to apply second-generation BoP innovations, techniques, and business models to build successful and sustainable BoP businesses.

He has served as consultant, advisor, or management educator for dozens of corporations and organizations including Dupont, S. C. Johnson, General Electric, Baxter Healthcare, Wal Mart, the World Economic Forum, and the Clinton Global Initiative. He is an internationally recognized speaker and has delivered hundreds of keynote addresses on the topic of sustainable business around the world.

Stuart Hart earned his Bachelor's degree from the University of Rochester (General Science), Master's degree from Yale University's School of Forestry and Environmental Studies (Environmental Management), and Ph.D. from the University of Michigan (Planning and Strategy).

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Format: Kindle Edition Verified Purchase
There are only two paths going forward - a radically different form of commerce that uplifts the entire human community or depletion of the remaining natural and cultural capital with prolonged human strife as a result. This is the fork in the road described by Stuart Hart in Capitalism at the Crossroads, released June 2010 on its 3rd edition.

This is a book about capitalism on the throes of the greatest economic recession of our time. However, neither the fundamental pillars of the capitalist system nor the causes of the recession are the focus here. Rather the main themes in the book suggest new strategies and competencies that companies could adopt to change the system from within. The focus here is to effect institutional change from within the capitalist system.

While the commandments handed down to industry are broad and well articulated, a discussion on how government could enable or encourage firm behavior is largely absent. In Hart's opinion, the role of the private sector and entrepreneurial base must take an unprecedented role because "incremental governmental policies are insufficient and large-scale, crash programs are likely to fail." Hart's vision of the new green economy is painted broadly, but in his canvas government is no more than a smudge.

The author makes the most of the post-recession mood to impress urgency in the book's premise - the world is on a collision course and only the private sector can avert catastrophe. In the future - if the higher road is taken - sustainable enterprises and civil society work together on creating opportunity at the bottom of the pyramid (BoP) and corporations compete to "seize the opportunity for sustainable development.
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Although not much has changed from earlier editions, Hart does a good job at building a consensus for global sustainability, selling the fact the MNC corporations need to take a larger position in creating solutions through innovative leapfrog technology, and then detailing the similarities between traditional corporate strategy and sustainable strategy.

A excellent read for business majors, executives, and planetary activists.
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Professor Hart's scholarship and simple writing style combine to make this book compulsive reading. The core argument that sustainability delivers both benefits, from taking the risks arising from addressing the challenges of that form of development, and that there is no realistic alternative, is well grounded. The case that business is uniquely capable and resourced to address some very significant issues, such as dealing with externalities, is possibly over-done. The particular organisational structure of business is not fully attuned towards social democracy and there have been colossal failures on it's part that have not been fully acknowledged. The model has some way to run before it can be truly judged. In the meantime this book is an important milestone.
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Format: Paperback
More than ever, the power of capitalism is in doubt. "Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World" discusses capitalism in the future where the rules of capitalism will have to be reinvented to deal with the problems that have been created over the past few decades. From focusing on sustainable money, environmental issues, the social applications, and more, "Capitalism at the Crossroads" is a useful and very highly recommended read that shouldn't be overlooked for those concerned about the economic future.
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