The list author says: "Those who foresaw the true cost of environmental degradation in the 1970's (the "limits to growth" crowd, and now being recognized and reinforced by a very strong literature with several memes including "true cost," "natural capitalism," "ecological economics," and most recently, "Capitalism 3.0." If we are to save the planet, these authors and their ideas will be the catalyst for doing so in time."
"So good I am putting it at the top of the list. The one book to buy to both understand and go green, and make money and protect market share by doing so."
"A lovely and easy to read summary. First on my list for the larger audience, but loses one star for failing to properly review the work of Herman Daly, Paul Hawken, and others who were there first."
"Paul Hawken, whom I have been privileged to meet, is an extraordinary person and is now creating the World Index of Social and Environmental Responsibility (WISER). This book, by three authors who have been together a long time, is the best recent in-depth discussion."
"This earlier book is in some ways easier to read than Natural Capitalism, and quite good on its own merits. I consider them complementary rather than duplicative."
"This is the one book I recommend if you can only afford to buy or read one book by Herman Daly, but see each of his books, for which I provide a summary review for the handful I have read."