Customer Reviews

Capitalizing on Innovation

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Very helpful and well written. Thanks for a great book.

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This is the most advanced book I have seen on licensing. Until I read this book, I hadn't fully appreciated the extent to which licensing is a business.

Any inventor of technology, from low-tech to high-tech, could apply the business strategies laid out in this book. I am not aware of any book that adds so much to the licensing field. This author really has something new to contribute, and does so in plain language.

Although this book is written for Canadian innovators, the strategies it lays out apply to innovation in any country. The same is true of the strategies it lays out on global transfer pricing, something I had never considered in the business of technology licensing.

It is logical, though, that this book originates in Canada because almost half of Canada's GDP is generated globally (much higher than most other countries) and therefore global licensing and transfer pricing are particularly important to Canadians and to Canada's role in the new economy.

I would buy this book just for the analysis of the business of licensing, or just for the analysis of transfer pricing. As a Canadian reader, I would also buy this book just for the final chapter, which exposes the true nature of Canada's international tax law regime.