Customer Reviews

Capitalizing on Knowledge

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I am not a knowledge manager, however I wanted to get to grips with how I can use knowledge to benefit my department. I found this book practical and easy to read, it is a comprehensive source of insights into the future knowledge business and the opportunities arising. I think this is important outline for anyone who wants to make practical use of knowledge management - without the hype. Buy it!

Only book that communicates very useful information for people with average knowledge on the subject. I great resource for entreprenuers who need help constructing a business model. Not the useal jargon & recycled themes found in other how to books.

If you offer knowledge products or services on the Internet, or plan to do so, you will find this book invaluable for the thoroughness with which it catalogues and explains developments, alternative approaches, and factors to be taken into account in developing a successful operation.

The first chapter gives an overview of aspects of knowledge management in order to 'frame' the main subject of the book, which is how to realize value from knowledge, using the Internet as the medium to deliver or mediate delivery of the value to customers. The last chapter touches on wider issues including the vexed questions of valuation of knowledge and of ownership of knowledge, but does not go into these in any great depth. The rest of the book is concerned with the practicalities of identifying and exploiting the commercial potential in various forms of knowledge held in 'knowledge objects' or by persons.

The aim of the book is to help practitioners 'to build a thriving knowledge business'. Broadly, it works within well-established conceptual principles. Its value lies in the thoroughness of its identification of the various forms of commercial offering, where they can be applied, their strengths and weaknesses and what a seller of knowledge needs to do to be successful.

At first, the book looks indigestible. I nearly put it aside before recognizing the value contained in its rather dense structure. If you contemplate using the Internet to sell knowledge products, it is well worth persisting. The table of contents and index are good enough for the book to be used as a ready reference.