Ever wonder how we got to be the way we are -- consumers not people. Focusing on the rise of advertising in the 1920's, Ewen does a comprehensive job on filling in the pieces. Read morePublished 12 months ago by bill gonch
If you read this book you probably know what you're getting into.
I recommend it conservative capitalists looking to challenge their world view.
Captains Of Consciousness is a must read text for all who want and need to know the powerfully influential and controlling power of mass marketing and mass media. Read morePublished on August 9, 2012 by companion
This is one of the best non-fiction works I have ever read -- it explains advertising in such a simple way and shows that even in the early 20th Century things were not so... Read morePublished on May 30, 2011 by J. Smallridge
This book has had a huge influence on me. With the information in this book and a little bit of your own thought and imagination you can see how our reality is manufactured. Read morePublished on July 3, 2008 by John L. Thompson