Qty:1
  • List Price: $26.00
  • Save: $7.06 (27%)
FREE Shipping on orders over $35.
Only 8 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
+ $3.99 shipping
Used: Acceptable | Details
Sold by Seattlegoodwill
Condition: Used: Acceptable
Comment: This item is only available for purchase online and is not available in the Goodwill store. This item is being offered by Goodwill, a non-profit organization. All funds raised are used to support the Goodwill which provides quality, effective employment training and basic education to individuals experiencing significant barriers to economic opportunity. Because Jobs Change Lives. Proceeds from the sale of these goods and financial donations from the community make it possible for us to operate our free job training programs. Your donations and purchases help support these important programs and make the community a better place for all of us.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands Hardcover – August 6, 2013


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
$18.94
$4.98 $2.88
Best%20Books%20of%202014


Frequently Bought Together

Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands + You Unstuck: Mastering the New Rules of Risk-taking in Work and Life
Price for both: $31.73

Buy the selected items together
NO_CONTENT_IN_FEATURE

Best Books of the Year
Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Product Details

  • Hardcover: 240 pages
  • Publisher: Palgrave Macmillan (August 6, 2013)
  • Language: English
  • ISBN-10: 113727851X
  • ISBN-13: 978-1137278517
  • Product Dimensions: 6.4 x 0.9 x 9.4 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #839,070 in Books (See Top 100 in Books)

Editorial Reviews

Review

Capture the Mindshare and the Market Share Will Follow is an insightful, 360-degree book on the next generation of branding, exploring all the key ingredients you'll need to craft a truly amazing 'mindshare' brand.” —Martin Lindstrom, Branding Expert and bestselling author of Buyology and Brandwashed

"A terrific step-by-step guide for anyone starting or looking to grow their business. Gill lays out the necessary ingredients to craft a brand that resonates with its target and gets noticed - in the right way." —Heather Wilson, Executive Vice President & Corporate Group Director, Ogilvy Public Relations

"Gill skillfully sums up the intricate connection between innovative business practices that drive organizational success and the human characteristics that create an engaged and inspired workforce. A must-read for any professional." —Andrew J. Kaplan, President, Worldwide Networks, Sony Pictures Television

"This wonderful book gets to the heart of your branding and gives you the tools to build lasting fame. Libby Gill takes you into your customer's mind and keeps you there with excellence." —Joseph and JoAnn Callaway, authors of the New York Times bestseller Clients First: The Two Word Miracle

"There isn't, or shouldn't be, a marketer among us who does not search for the emotional connection between their Brand and their Consumer. This book deciphers the emotional state to get you to the treasure of a true and lasting connection with your consumer." —Dan Ginsberg, CEO, Dermalogica

“Gill has captured in plain language what we all know.. to build market share you need to capture people's hearts and minds. If you want to build your brand and increase market share, you have to read this book!” —Chester Elton, New York Times bestselling author of The Carrot Principle and All In

"This book is a phenomenal road map. Each step provides a great working block for building powerful and sustainable brands." —Said Aghil Baaghil, Brand Marketing Consultant & Author of The Power of Belonging

“A clear, easy-to-understand blueprint on building a brand that will make your company stand out from the crowd." —Veronique Poty, International Business Developer, Northern France Chamber of Commerce

"Building and maintaining a reputable brand is rarely a lucky, shot-in-the-dark phenomenon—rather it stems from earning the genuine trust and confidence of both customers and colleagues. In this remarkable book, Capture the Mindshare and the Market Share Will Follow, branding expert Libby Gill uses her extraordinary experience and know-how, along with her Seven Core Mindshare Methods, to show you how to effectively shape your brand into something that thrives and endures as well as adds unique value to the marketplace." --Stephen M. R. Covey, New York Times bestselling author of The Speed of Trust and Smart Trust

About the Author

Libby Gill is an internationally respected executive coach, brand strategist, and bestselling author. Libby works with top companies to help them successfully position their leaders, business, and brands including Nike, Disney, Kellogg, Oracle, PayPal, Royal Caribbean Cruise Lines, and more. Libby is a frequent TV and radio guest offering expert opinions and guidance on brand strategy and professional development. She has appeared on the Today show, Dr. Phil, CNN, NPR, Oprah & Friends Radio, and many more.

More About the Author

After nearly twenty years in senior leadership roles at media giants Universal, Sony and Turner Broadcasting, as well as the PR/branding brain behind the launch of the Dr. Phil Show, Libby is now CEO of business coaching and brand strategy firm Libby Gill & Company. A sought-after international speaker, Libby is one of a handful of female speakers with C-level experience, top-notch content and dynamic delivery.

Her clients include ABC-Disney, Avery Dennison, CA Technologies, Deloitte, Eli Lilly, GoDaddy, Kellogg's, Microsoft, Oracle, PayPal, Royal Caribbean Cruise Lines, Safeway, The Conference Board, Wells Fargo, and many more. A frequent media guest, Libby has shared her success strategies on CNN, NPR, the Today Show, and in BusinessWeek, Time, The New York Times, Wall Street Journal, and more.

With a focus on helping individuals and organizations "capture the mindshare" - that is, the heads and hearts - of their customers, colleagues and communities, Libby delivers keynote addresses, custom training programs, and executive coaching for companies desiring to create a culture of risk-taking, innovation and bold leadership. Her proven "Clarify, Simplify & Execute" process inspires people to maximize their "Leadership DNA," build high-passion/high-performance teams; and increase employee engagement through authentic brands.

Deciding she would answer the call of entrepreneurship, Libby left the corporate world and founded Libby Gill & Company in November 2000. As she was reinventing her professional life, Libby's personal life also underwent a major transition. She chronicled her journey of overcoming the self-perceived limitations left behind by a family legacy of alcoholism, divorce, mental illness and suicide in her bestselling book TRAVELING HOPEFULLY: How to Lose Your Family Baggage and Jumpstart Your Life.

Libby's award-winning book YOU UNSTUCK: Mastering the New Rules of Risk-taking in Work and Life has been endorsed by business leaders including Zappos.com CEO Tony Hsieh and Dr. Ken Blanchard. Her latest book, CAPTURE THE MINDSHARE AND THE MARKET SHARE WILL FOLLOW: The Art and Science of Building Brands, will be released in August 2013.

A former columnist for the Dallas Morning News and a member of the Author's Guild, Libby lives in Los Angeles and is the proud mother of two fabulous sons, a college senior and a high school senior.

Customer Reviews

4.7 out of 5 stars
5 star
8
4 star
4
3 star
0
2 star
0
1 star
0
See all 12 customer reviews
I found it a very insightful, well-written book.
Barbara Woolard Burgess
I highly recommend this book to anyone who is a business owner or who wants to excel within the corporate structure.
Shela Dean
I just finished reading Capture the Mindshare and Libby Gill nailed it.
C. Akel

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Loyd E. Eskildson HALL OF FAME on August 24, 2013
Format: Hardcover
Author Gill begins with 'Business is built on capturing the market share, but the most successful individuals and organizations know that they must first capture the heads, hearts, trust, and loyalty of their customers. The purpose of the book is to report how great companies accomplish this, and is intended for entrepreneurs, consultants wanting to establish new relationships, marketers searching for fresh perspectives, and community/non-profit activists, and centers around seven methods - clarify, commit, collaborate, connect, compete, communicate, and contribute, with chapters devoted to each. (Obviously, she scores well in alliteration.)

First, what is a brand? Jeff Bezos once said, 'Your brand is what people say about you (your product) when you leave the room' Gill contends that clarity of purpose, value, and promise is the foundation of all great brands. Failing to define, refine, and manage one's brand makes a firm vulnerable to individuals' whims and one's own mistakes.

One's core purpose should help answer why you are in business. Amazon.com was so named because he wanted a company as vast as the Amazon River, delivering a huge array of items ordered online. The 'premise' takes core purpose a step further - 'What pain/problem do you solve in the marketplace?' In Amazon's case, the company makes one-stop shopping easy. Finally, what is the promise of change you offer users - for some, if may be to help people look and feel healthier.

Continuing, it's a great idea to encapsulate an enterprise's value proposition into the name - eg. Whole Foods, Boston Consulting Group. Conveying energy, enthusiasm, and personality (eg. Krispy Kreme) is also good, as long is one doesn't become confusing. Shorter is better, unique better yet - eg. Google, Verizon.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Joe Tye on August 29, 2013
Format: Hardcover Verified Purchase
I ordered this book on recommendation from a friend. I anticipated another off-the-shelf marketing book that repackaged the same ideas you can read about in so many others, and so was pleasantly surprised that Gill offered real substance and real world examples that I can actually use in my own business as well as recommend to Values Coach clients. I particularly found her discussion of the need to develop core messages (as opposed to scripting) to be insightful. I'd recommend this book to anyone working to build a business or a freelance practice.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By angelo tepedino on November 21, 2013
Format: Kindle Edition
As a business owner, reading Capture the Mindshare and applying its principles, really gave me more insight on Branding as well as the tools to take my business to the next level. I particularly enjoyed the clarity and sincerity of the Book and consider it a 'Must Read' for any professional.
Maureen Tepedino
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover
As someone who is building a brand within a relatively new industry, the insights shared in "Capture the Mindshare" were extremely helpful. My previous corporate jobs were all about getting our brand to stand out among our competitors. But getting your brand established and noticed when you have no competitors, slim resources, and are a pioneer is a different challenge. This book was an easy read, and full of interesting stories about other trailblazers and how they created their brands and set the bar.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover
I listened to this as an audiobook and agree with the other reviewers about the value of her examples. No fluff, just real world examples of how others have applied the principles she describes as the most important to a successful business venture. She also provides some very helpful tools on her website to supplement her book- very cool! I definitely came away with useful information that I can apply immediately.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover
I genuinely enjoy reading business related books and this was no different. The author did a very nice job of bringing the material to the layperson without being condescending. Her clear, concise approach was refreshing and very readable.

Her ideas, and the stories presented to reinforce them, are applicable in most businesses. The only issue I had with them was that it many of the suggestions seem to be for established businesses with a larger cash flow. This is really not for new businesses with a restricted budget.

So, if you are a bit more established with your business or are simply looking for techniques that you can apply when your business has a bit more cash this is the book for you.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?