The presidential elections of 2000 and 2004 were two of the most contested and dramatic in our nation's history. During the election seasons of 2000 and 2004, the Annenberg Public Policy Center conducted the largest studies ever undertaken of the American electorate—the National Annenberg Election Survey (NAES). Capturing Campaign Dynamics, 2000 and 2004 provides the data from these two surveys to the general public as well as useful tools for analyzing and interpreting the findings.
Featuring rolling cross-sectional analysis, this book walks researchers through different strategies for using this type of survey research to understand campaign dynamics. An important feature of the volume is its explanation of the use of time series analysis to study the dynamic effects of political events as they unfold during presidential elections. The application of this methodology will uncover new insights into the time-dependent processes that unfold during election campaigns in ways that have not been possible before NAES. The book includes a CD-ROM of the NAES codebooks and data, featuring more than 200,000 interviews with adults living in the United States. The data contained on the NAES CD-ROM are in both SPSS format and tab-delimited format for use with other statistical software.
Capturing Campaign Dynamics, 2000 and 2004 is ideal for courses in survey research methods in political science, communications studies, and analysis of public opinion. It will also be of great interest to scholars and professionals, such as pollsters and political consultants.
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Daniel Romer is Associate Director of the Annenberg Public Policy Center and Director of the Adolescent Risk Communication Institute of APPC at the University of Pennsylvania. Kate Kenski teaches in the Department of Communication at the University of Arizona. Kenneth Winneg is Managing Director of the National Annenberg Election Survey. Christopher Adasiewicz is the Data Manager for NAES.
About the Author
Daniel Romer is Associate Director of the Annenberg Public Policy Center and Director of the Adolescent Risk Communication Institute of APPC at the University of Pennsylvania. Kate Kenski teaches in the Department of Communication at the University of Arizona. Kenneth Winneg is Managing Director of the National Annenberg Election Survey. Christopher Adasiewicz is the Data Manager for NAES. Kathleen Hall Jamieson, who directs NAES, is Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication, the Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania, and coeditor of Electing the President, 2000: The Insiders' View, also published by the University of Pennsylvania Press.
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5.0 out of 5 stars
Very helpful and interesting text,
This review is from: Capturing Campaign Dynamics, 2000 and 2004: The National Annenberg Election Survey (Paperback)
Very helpful and interesting text. The text is a fantastic and helpful insight into the elections. The work is easy to read and provides interesting analysis. The book would be ideal for a classroom setting. Great work!
0 of 1 people found the following review helpful:
3.0 out of 5 stars
why is this book late ?,
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This review is from: Capturing Campaign Dynamics, 2000 and 2004: The National Annenberg Election Survey (Paperback)
This book has data that lets you investigate various factors in the last 2 US Presidential elections. The formatting for SPSS compatibility reflect the widespread use of SPSS in the social sciences. Of course, it's not the just the data. The text explains possible ways to slice the data, using some sample hypotheses.
The only drawback is the puzzle as to why this book came out almost 4 years after the 2004 elections. A year's delay might have been the minimum, given the time needed to acquire the data and the delays inherent in publishing any book. But 4 years?
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