"Capturing New Markets is a great book. It is a thorough, well-written, and well-evidenced piece on corporate strategy that provides guidance on how to identify, build, and succeed in new markets in a creative yet disciplined manner. Wunker's work has much to offer entrepreneurs from all walks of life." -- CanadaOne
"Wunker does an excellent job of helping CEOs and entrepreneurs recognize the next big thing." -- BizEd, The Leading Voice of Business Education
"The power of the book is how Stephen Wunker combines a strong theoretical framework for finding, developing, and dominating new markets, with the practical means to put an effective strategy in place to exploit the new market profitably and effectively...Read the very user friendly and essential book." -- Business Daily
"Wunker has produced an excellent, thoroughly researched and accessible book on corporate strategy that should be of value to entrepreneurs and managers seeking to move established businesses in new directions." -- The Irish Times
From the Back Cover
"Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most."
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--Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE
"Prepare to have your existing concepts of new markets turned upside down. This is not another academic 'thought experiment,' but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us--not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer."
--Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & Johnson
"Capturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs."
--Charles Warden, Managing Director, Versant Ventures
"While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact."
--Anish Shah, President & CEO India, GE Capital
"Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach."
--Brad Gambill, Chief Strategy Officer, Singapore Telecom
"Capturing New Markets is a compass for business transformation. The book combines fascinating stories with clear takeaways that enable readers to chart their long-term courses and to begin with concrete steps tomorrow morning."
--Greta Metts, Head of Global Marketing Innovation and Business Transformation, Boehringer-Ingelheim Pharmaceuticals
"Entrepreneurs are barraged with urgent issues, and it is easy to lose sight of strategy. Amidst all the pressing things you have to do in building a business, make it a priority to read Capturing New Markets. This book gives succinct and powerful advice that can save you immense amounts of time and money while substantially boosting your odds of success."
--Suneet Wadhwa, cofounder of Snapfish.com and Serial Entrepreneur
"Wunker has created a valuable tool for anyone seeking to drive meaningful change in a market or an organization. Bridging theory to case studies, he creates effective, practical and actionable advice for those seeking opportunity within change."
--Meredith Baratz, Vice President, Market Solutions, UnitedHealthcare
"In fast-moving markets, leaders can never rest. Capturing New Markets lays out a clear and convincing route for how big companies can act like nimble entrepreneurs in building new sources of growth."
--Ingrid Johnson, CEO Retail and Business Banking, Nedbank