Absolutely marvelous; anyone who reads this will understand the enervating hubris that is destroying business, education and government in America and much of the rest of the world.
First though, to set this book and Lutz in context, a quote from midway through the book: "I know I'm full of crap a lot of the time, but that comes with the territory.
"Your job is to provide me with honest feedback," Lutz writes. If read with this caveat in mind, this book offers enough insight to rescue almost any failing industry without government bailouts. In my career as a reporter, I've seen enough once excellent newspapers go down the drain because publishers refused to understand Lutz's observations, insight and remedies.
He's a "product man," which means a commitment to quality products instead of profits, prestige or paper pushing. Lutz is infuriated by "bean counters" who see value only in profits; as such, it is an eloquent 'cri de coeur' rather than a balanced analysis of business management.
That said, few if any can't benefit from his basic insights into the over-confidence, hubris and arrogance that is making America into a third world society. Federal debt crisis? If Lutz's approach was applied to government and industry, the debate would center on how to use the surplus instead of crying about the deficits produced by dumb attitudes.
The current assumption is that America is great simply by being America; Lutz argues superiority is based on a never-ending search for improvement and innovation rather than complacency. My experience is that America is better than its political or business satraps; if leaders can pick the wisdom from rants such as Lutz, no country can do better.