As a professional, your reputation is your most valuable careerasset. Whether you're climbing the ladder at your current companyor seeking a new job, in today's fast-paced work environment, youmust proactively and continuously position yourself for success.Your credibility, visibility, personality, and personal style allmake up your brand. Build and nurture your personal brand andyou'll make yourself a must-have, can't-fail professionalandyou'll do it without having to be someone you're not.
Career Distinction outlines the proven personal branding processand provides case studies of successful professionals that willhelp you not only survive, but thrive, in today's dynamic andultracompetitive workplace. You'll learn to manage your brand withinnovative tools that enable you to differentiate yourself andstand out from your peers.
In this definitive step-by-step guide, career and personal brandmanagement experts Arruda and Dixson show you how to:
Brand yourself for career success
Determine how others perceive you
Develop your unique value proposition
Define your target audience
Tell your brand story
Express yourself clearly and consistently
Build and manage your online identity
Stay on-message and on-brand every day
Increase your "career karma"
The increasing pace of change in the business world gives youless time than ever to make your professional mark. CareerDistinction demonstrates how to express who you are and the valueyou bring to your organizationbranding you as anindispensable, memorable, and unique professional. Success takesmore than just hard work; brand yourself and watch your careersoar.
Praise for Career Distinction
"Hands down, this book is the bible on branding for yourcareer!"
Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I haveextolled the concept of personal branding for my clients for years.Now, for the first time ever, I have an outstanding resource torecommendCareer Distinction by William Arruda and KirstenDixson. This book details the concept of personal branding in amagnificent and easy-to-digest presentation that is a must-buy forevery serious job seeker."
Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director ofthe Career Masters Institute
"Arruda and Dixson are widely respected in the global careercoaching community as gurus who not only teach but live thepersonal branding model, and their expertise and passion showthrough on every page of this practical, indispensable book. Ihighly recommend it to all who want to distinguish themselves fromthe competition."
L. Michelle Tullier, PhD, Vice President of Right Managementand author of The Unofficial Guide to Landing a Job
The book is easy to read and provides some valuable insights.
Overall a very useful tool for those who want/need more information and how-to's around building and communicating personal brand identity.
Personal branding is a critical element in my work and Career Distinction is one of the best tools out there.
When we speak on the phone, talk to a person at the office, send an email, or even walk outside your home you project the type of person you are. Read morePublished 3 months ago by Mary Gramlich
I have used "Career Distinction" and the workbook as an incredible tool to take all of my leadership and career coaching clients through their " career discovery... Read morePublished 7 months ago by Valli Swerdlow
Thorough discussion and advice on developing a personal brand. It is an excellent read for all types of professionals at all stages in their career.Published 9 months ago by Ryan Frischmann
Very inspirational. I value this book not just in the professional sense but also in the personal one. I had never created a personal vision for myself. Read morePublished 12 months ago by Christine Hillsgrove
Empower yourself to go through a process that will capture your strengths and talents so that you can be in charge of your own destiny. Read morePublished 15 months ago by Valli Swerdlow
Arruda and Dixson's book, Career Distinction, is a comprehensive look at the personal branding process, from uncovering your unique promise of value, to expressing your brand in... Read morePublished 21 months ago by Beth Stefani, Executive Career Coach
I came across this book during my training as a Personal Branding Strategist. The book is full of inspiring knowledge on how to build your brand. Read morePublished 22 months ago by Marina Vogopoulou
Career Distinction is a great reference for professionals interested in starting to build a strong personal reputation. Read morePublished 22 months ago by Wanda J. Barreto