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Career Distinction: Stand Out by Building Your Brand Hardcover – June 11, 2007


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Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (June 11, 2007)
  • Language: English
  • ISBN-10: 0470128186
  • ISBN-13: 978-0470128183
  • Product Dimensions: 6.3 x 0.8 x 9.3 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (72 customer reviews)
  • Amazon Best Sellers Rank: #100,117 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional—and you'll do it without having to be someone you're not.

Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.

In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:

  • Brand yourself for career success

  • Determine how others perceive you

  • Develop your unique value proposition

  • Define your target audience

  • Tell your brand story

  • Express yourself clearly and consistently

  • Build and manage your online identity

  • Stay on-message and on-brand every day

  • Increase your "career karma"

The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization—branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.

From the Back Cover

Praise for Career Distinction

"Hands down, this book is the bible on branding for your career!"
— Susan Britton Whitcomb, author of Job Search Magic

"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend—Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
— Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute

"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
— L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job


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Customer Reviews

The book is easy to read and provides some valuable insights.
Ms. Laura J. Coffey
Overall a very useful tool for those who want/need more information and how-to's around building and communicating personal brand identity.
Robin Ogden
Personal branding is a critical element in my work and Career Distinction is one of the best tools out there.
Bodega Girl

Most Helpful Customer Reviews

27 of 30 people found the following review helpful By Manager from New Jersey on May 30, 2007
Format: Hardcover
I've been contemplating switching jobs and industries. A friend recommended this book to me and I just finished it. This book will change the way you think about yourself and how to approach your career. In a world where employers can "google" any prospect, everyone needs to think about their career identity as they climb the corporate ladder. This book allows you to create and control your business identity and will teach you how to : brand yourself, build your online business identity; create your own story and goals. A must read for anyone looking for a new job-- or improving the way their current employer views them.
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6 of 6 people found the following review helpful By Roxanne Kichar on April 19, 2010
Format: Hardcover Verified Purchase
This book was very informative and helped me shift from my last "job title" to a more deeper understanding of my unique value to an organization. This knowledge about myself improved with each chapter. You can download a free workbook which serves as a great self-coaching tool with well-designed written exercises. I completed this workbook and appreciated having this as I read the book. The book is well organized and easy to follow. The 360 tool is a nice offer..very interesting activity to discover how other people view your talents and attributes. I used to do similiar 360 processes when I coached senior managers. However, I wasen't able to get it done in the 15 day time limit. You can retake for a minimal fee of $15...You can also conduct an informal "360" of your attributes by asking friends and colleagues. The three "C's" clarity,consistency, and constancy are what you need to be when you "show up" to your target audience or customer. These concepts are reinforced throughout the book and are very useful when you are designing your business cards, networking, or preparing for a job interview. I recommend all job seekers to design their personal branding as they prepare to compete in this very
tough job market.
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17 of 21 people found the following review helpful By Nancy Branton on June 3, 2007
Format: Hardcover
This is a must read book for all executives! Personal branding takes executives to a higher level where they are projecting an authentic, unique, compelling brand that sets them apart from the competition.

As an executive coach, I use Career Distinction's fabulous branding process of Extract (chapters 4-7), Express (chapters 8-11) and Exude (chapters 12-14) with all of my clients.

Here's what Carlos, one of my executive clients in Minneapolis, MN says about his experience with Career Distinction's 3-step branding process: "I have a much clearer view of what I do, how I do it, and why it works for me. Instead of just being successful professionally and making money, I have a much better understanding of how to attain fulfillment, happiness, and balance. Today my work is still a fundamental part of my life but is no longer the center of my life. My branding statement is: `A passionate, multicultural, and enterprising leader who recognizes and seizes opportunities, exhibits savvy in relating to others, and achieves dramatic results by orchestrating, negotiating, and closing win-win deals.' And, my tagline is `Strategy-Orchestration-Negotiation.'"
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15 of 20 people found the following review helpful By Deb Dib on June 22, 2007
Format: Hardcover Verified Purchase
Career Distinction is really the bible of career branding for today's increasingly portable worker. I love the focus on proactivity -- and the step-by-step instructions on how to build a brand presence in one's niche (and how to niche!) Understanding and leveraging personal branding and value is going to be the difference between panic and power in today's job market -- where stability is gone and we're more likely to become serial freelancers than long-term hires. And heck, it lets us have more fun at work because the clarity of branding gives us a great shot at getting hired to do what we love to do, with people we love to do it with. Not bad!
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38 of 54 people found the following review helpful By Jaewoo Kim VINE VOICE on September 16, 2007
Format: Hardcover Verified Purchase
This book does not emphasize climbing the corporate ladder. Instead, it focuses on increasing one's chance of getting that dream job by improving one's personal brand (mostly through better resume, cover letters, and networking).

Although this book would be a good job search book, that is not what this book is branded as. It is branded as a book which allows you to "stand out" by building an effective personal brand. This seemed like climbing the corporate ladder to me. I didn't realize this meant writing an effective resume, cover letter, and building a more effective network.

The authors digresses for a chapter or two into the subject of life coaching. They have generic advices such as understanding one's passion...how boring... It is almost as if they ran out of things to write about.

If you are interested in a job search, this book should be helpful. If you want to improve your corporate personal brand to climb the corporate ladder, look elsewhere.
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6 of 8 people found the following review helpful By Joseph Hollak on April 1, 2009
Format: Hardcover
Quick, name the most important brand in the world.

Now imagine you are solely in charge of managing everything about that brand -- from marketing brand value and story to managing public perception and identity. Get it wrong and your brand suffers. Build and manage it correctly and you win.

Whatever your response was to the above question, unless you've read the book (read on), odds are you were probably thinking of a corporate brand. Possibly the brand you currently work for or some multi-national, mega-corp perhaps. Maybe a soft-drink company, fast food chain or computer giant entered your head when you read through the question.

Think closer to home.

The most important brand in the world of course is (insert your name here). "You" are the most important brand out there and that is precisely why you would read Career Distinction by William Arruda and Kirsten Dixson.

"One thing that links the most successful professionals at all levels is that they take a proactive approach to managing their careers. People who are ahead of the game don't wait for a career emergency to activate their network or update their resume. As Arruda and Dixson explain, you have to make career management a habit." ~ Martin Yate, Author of Knock `em Dead: The Ultimate Job Search Guide

The book takes the reader through a three-step process to evaluate and take control of his/her personal brand, both online and off.

STEP ONE: EXTRACT -- UNEARTH YOUR UNIQUE PROMISE OF VALUE

During this section, the reader goes through extensive, but easy to accomplish exercises that are designed to figure out what his/her current brand looks like and what his/her current strengths and weaknesses are.
Read more ›
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