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Career Opportunities in Advertising and Public Relations Paperback – December, 2001

2 out of 5 stars 2 customer reviews

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Editorial Reviews

From Library Journal

Eighty-five advertising and public relations jobs in agencies, business corporations, nonprofit organizations, electronic and print media, government, and freelance operations are treated individually in this book. In addition to the basic career description, each profile lists alternate job titles; information about salaries, employment prospects, locations, and advancement opportunities; education, experience, and other prerequisites for the job; relevant trade associations and unions; and tips for entry. Brief appendixes include degree programs, internships, agencies, publications, and a glossary. The data supplied are generally reliable and quite useful to potential job seekers. Recommended.
-Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

About the Author

Shelly Field owns a public relations and management firm specializing in celebrity clients in the music, sports, and entertainment industries. She frequently lectures on empowerment and various career-oriented subjects. Field is also the author of Career Opportunities in the Sports Industry, Career Opportunities in Theater and the Performing Arts, Career Opportunities in the Music Industry, Career Opportunities in Radio, Career Opportunities in Health Care, and numerous other career-counseling guides. --This text refers to an alternate Paperback edition.
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Product Details

  • Series: Career Opportunities
  • Paperback: 307 pages
  • Publisher: Facts on File; 3rd edition (December 2001)
  • Language: English
  • ISBN-10: 0816044910
  • ISBN-13: 978-0816044917
  • Product Dimensions: 10.8 x 8.4 x 0.8 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #13,375,890 in Books (See Top 100 in Books)

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I just graduated with a major in PR. This books lists 88 jobs in advertsing and PR. However, it is out of date. In the PR industry there are: bloggers, web site developers and other internet position. This books lists NONE of them. In advertising, some positions (like print traffic manager) are almost non-existant. This book needs to REMOVE old 1990's job titles and ADD the jobs that firms are hiring for in the 2000's. This review is for the 2006 version of the book (4th ed). I think the author has gotten lazy and needs to do a complete overhall. This book may be of use if you are looking for a job in PRINT advertising, but most advertising agencies seem to want a person with good design skills and not just newspaper print. This book NEVER lists web skills or HTML that many employers seek today. Sad.
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By MsSJB on August 31, 2014
Format: Paperback
Not what I expected. It told me the basics, which I already know.
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