Career Opportunities in the Publishing Industry explores 80 jobs in publishing, covering a wide range of opportunities such as writing, editing, design, printing, selling, publicity, advertising, marketing, and distribution. Three sections thoroughly cover book publishing, newspaper publishing, and magazine publishing. An Industry Outlook section guides readers through projected trends in publishing, and extensive appendixes offer useful websites, a listing of schools and associations, and other helpful sources of information.
FRED YAGER is the author of seven books, including five fiction and two non-fiction. His fifth novel, Sound from a Star, will be published in the fall of 2010. He is also founder of the World News & Information Network (WNIN), which produces and distributes underwritten news and information packages for clients seeking cost effective ways to enhance their image or brand via television and the Internet. Several of his novels have been adapted into screenplays.
Fred is also an accomplished print and broadcast journalist and editor, working for the Associated Press, Fox Television and CBS News. He was the first Managing Editor of APTV and was named Associated Press Broadcast News Writer of the Year in 1975.
He began his journalism career in the Navy, where he attended the Defense School of Journalism and was later assigned to the Department of Defense as a War Correspondent in Vietnam. They didn't use the term at the time, but Fred was basically an imbedded journalist.
Besides his journalism work, Fred has developed a reputation as an innovative communications executive as Senior Promotions and Communications Manager for AARP Financial and as VP Corporate Communications for Merrill Lynch. While at Merrill, Fred was also the founder and President of Merrill Lynch Television and Director of Broadcast Services where he created and ran the Merrill Lynch Global Investor Network, a daily Internet "web-cast" that featured the firm's analysts and financial experts in streaming video. He also handled crisis communications situations, and also acted as the firm's spokesman.
