Customer Reviews

Careers in Accounting (VGM Professional Careers)

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I find the subject of careers in accounting to be very interesting. There are many career paths for accountants and each leads to a unique work life. Unfortunately, this book glosses over the real subject and goes off on tangents.

Part of the problem may be the way the book is organized. There is an emphasis on certifications instead of the actual job descriptions and job environments, and there are sections having nothing to do with accounting. For example, the last part of the book is general information on how to interview for any type of job and advises job candidates to network and so forth. While there are only 15 pages devoted to corporate accounting (and without subdivisions as if corporate accounting means the same thing everywhere), there are 24 pages that explain mostly facts about the government having very little to do with accounting.

In sum, the book appears to be written by a career counselor with no experience in accounting and no appreciation for the differences in accounting career paths.

Careers in Marketing. Marketing is one of the oldest careers going back to primitive time. It has evolved and changed as our livelyhood has changed from hunter/gather to farming to industrial to todays complex markets. Challenges abound as marketers grapple with an economy in flux, changing tastes and values, emerging and disappearing brands and other factors. Another evolving factor is from few items with buyers close at hand to the beginning of this century when we produced more to sell than customers and emphasis changed. Today the emphasis is no longer selling planned and produced goods but rather identifying customer wants and planning products to satisfy wants. Marketing has changed into a complex and sophisticated field needing a large number of highly trained professional in specialized functions.