Careers in Advertising (Princeton Review Series) [Paperback]

Eva Lederman (Author), Shelly Lazarus (Author)

Book Description

Series: Princeton Review Series | Publication Date: December 22, 1998

Consumers are bombarded with thousands of advertisements every day, but that's nothing compared to the number of resumes employers see at an ad agency. Everyone knows that landing a job in advertising is no easy sell. How do you put together a good enough book to get a copywriting job or break into the business as an account planner?

In Careers in Advertising, experts from each department explain their work and share ideas and advice on how to get a job. Readers will get a first-hand look at how things work in high-powered departments such as:

Account Management at TBWA/Chiat Day
The Creative Department at Grey Advertising
The Media Department at FCB/Leber Katz Partners
The Research Department at Leo Burnett
New Business at Ogilvy and Mather Worldwide
The Traffic Department at Adler Boschetto Peebles & Partners
Interactive Advertising at Thunder House Online Marketing

A comprehensive directory of more than 200 ad agencies and industry associations across the U.S. provides all the information a job-seeker needs, including personnel contacts at each firm.

Ad executives from an array of specialty areas have contributed to this book, including Shelly Lazarus, CEO of Ogilvy & Mather Worldwide, and Regina Leonard, Associate Manager of Human Resources at BBDO Worldwide.

Editorial Reviews

From the Inside Flap

Consumers are bombarded with thousands of advertisements every day, but that's nothing compared to the number of resumes employers see at an ad agency. Everyone knows that landing a job in advertising is no easy sell. How do you put together a good enough book to get a copywriting job or break into the business as an account planner?

In Careers in Advertising, experts from each department explain their work and share ideas and advice on how to get a job. Readers will get a first-hand look at how things work in high-powered departments such as:

Account Management at TBWA/Chiat Day
The Creative Department at Grey Advertising
The Media Department at FCB/Leber Katz Partners
The Research Department at Leo Burnett
New Business at Ogilvy and Mather Worldwide
The Traffic Department at Adler Boschetto Peebles & Partners
Interactive Advertising at Thunder House Online Marketing

A comprehensive directory of more than 200 ad agencies and industry associations across the U.S. provides all the information a job-seeker needs, including personnel contacts at each firm.

Ad executives from an array of specialty areas have contributed to this book, including Shelly Lazarus, CEO of Ogilvy & Mather Worldwide, and Regina Leonard, Associate Manager of Human Resources at BBDO Worldwide.

About the Author

Eva Lederman, a graduate of Cornell University, started her career at Ogilvy & Mather Worldwide. She is currently a research consultant with Motivational Analysis, and the author of How to Get a Job in New York City.

Product Details

• Paperback: 155 pages
• Publisher: Princeton Review; 1st edition (December 22, 1998)
• Language: English
• ISBN-10: 0375750916
• ISBN-13: 978-0375750915
• Product Dimensions: 9.1 x 7.2 x 0.6 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,146,736 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars A must-read for anyone contemplating a career in advertising, January 6, 1999

By A Customer

This review is from: Careers in Advertising (Princeton Review Series) (Paperback)

"Careers in Advertising" -- along with "Ogilvy on Advertising" -- should be required reading for anyone considering getting into the advertising industry! This book is full of useful real-world examples on how to break into the field and what to expect once you're in it, and the people interviewed read like a virtual who's who of most-admired advertising executives working today. Most books on advertising focus primarily on a couple of pseudo-glamorous areas -- namely copywriting and creative or art directors. This book's authors seem to recognize that there's a lot more to the process of creating great advertisements, and include helpful sections on some of the other opportunities available at advertising agencies. To someone seeking a career in advertising, the book's directory alone would be worth more than the cost of the book, but the info in every chapter makes this book a gem. I highly recommend "Careers in Advertising," and think it should be in the hands -- and on the shelves -- of every person who wants to get into the industry.

4 of 4 people found the following review helpful:

4.0 out of 5 stars Must read...but must read more, March 7, 2000

By A Customer

This review is from: Careers in Advertising (Princeton Review Series) (Paperback)

This book provides an excellent overview of the different departments of an advertising agency, as well as a section dealing with 'specialized' agencies, such as those targeting minorities, direct marketing, interactive, etc. Ms. Lederman includes testimonials from many prominent people in the industry, which are indispensible. And don't expect each person to harp on the same issues - each has a unique viewpoint, which is both helpful and confusing for a job seeker like myself. The directory of major ad agencies in the back of the book is very helpful, but much of the contact information is outdated. Many agencies have merged, folded, or moved, and the current recruiters are almost always different than the ones listed. Definitely call before you send anything! Also, don't make this listing your only resource - many great agencies like Fallon-McElligott and Campbell-Ewald are not listed because the book only lists the major advertising cities. This book is a great starting point, but it shouldn't be your only source of information. I'm definitely looking to buy another book.

4 of 4 people found the following review helpful:

5.0 out of 5 stars must-read for those seeking a successful advertising career, January 4, 1999

By A Customer

This review is from: Careers in Advertising (Princeton Review Series) (Paperback)

The advertising world is full of sharks and rapids. This book contains a wealth of information for people seeking to break into the advertising field as well as for people already in the field looking to conquer it.