Careers in Advertising [Hardcover]

S. William Pattis (Author)

Book Description

Publication Date: January 11, 1996 | Series: VGM Professional Careers

VGM Professional Careers Series Offers high-level information about the many job choices within various professional career fields. Each book provides complete information about a given specialty, including responsibilities, opportunities for advancement, and salaries. An excellent choice for career planning courses offered by professional schools and departments.

Editorial Reviews

From the Back Cover

Title: Careers in Advertising

Author: Pattis

ISBN: 0071430490

Category: Careers

Trim Size: 7 1/2 x 9 1/4

UPC: 639785385325

Price: $14.95

Careers in Advertising

Expert guidance on exploring and choosing the perfect job for you

Business competition has reached unprecedented levels in the twenty-first century, forcing companies to pour incredible amounts of money into advertising. Today, ads are more dynamic and creative than ever--and they're everywhere you look. There has simply never been a better time to work in advertising, which means the number of people clamoring to get in the door is greater than ever. With the right knowledge and understanding of the industry, though, you can be the first one inside.

Before you invest your time, money, and effort in pursuing a career in the ad world, let Careers in Advertising provide you with an accurate portrayal of what various specialties entail, as well as tips for finding and keeping the job that's right for you. Whether your interest lies in television, magazines, direct mail, or the Internet, this updated edition will help you:

• Develop a comprehensive understanding of advertising throughout history
• Find the specialty that's right for you--copywriting, art directing, account services, research, traffic, public relations, and more
• Forge a keen understanding of opportunities in your selected field
• Create the perfect r{e acu}sum{e acu} and portfolio to get your foot in the door
• Familiarize yourself with current salaries and the best job prospects

With its detailed descriptions of all facets of the field, Careers in Advertising will prepare you for what to expect and what to project in order to succeed, no matter which path you choose.

--This text refers to the Paperback edition.

About the Author

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Product Details

• Hardcover: 160 pages
• Publisher: McGraw-Hill; 2 edition (January 11, 1996)
• Language: English
• ISBN-10: 0844245070
• ISBN-13: 978-0844245072
• Product Dimensions: 9.6 x 7.8 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #8,240,286 in Books (See Top 100 in Books)

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