The world of advertising offers countless career options, from the highly technical to the highly creative, in all types of work environments. Whether you want to associate with an independent firm or Fortune 500 agency, Careers in Advertising will show you the many options.
Careers in Advertising (Careers in... Series)
and over one million other books are available for Amazon Kindle.
Learn more
| ||||||||||||||||||||||||||||||
Book Description
Editorial Reviews
From the Back Cover
Title: Careers in Advertising
Author: Pattis
ISBN: 0071430490
Category: Careers
Trim Size: 7 1/2 x 9 1/4
UPC: 639785385325
Price: $14.95
Careers in Advertising
Expert guidance on exploring and choosing the perfect job for you
Business competition has reached unprecedented levels in the twenty-first century, forcing companies to pour incredible amounts of money into advertising. Today, ads are more dynamic and creative than ever--and they're everywhere you look. There has simply never been a better time to work in advertising, which means the number of people clamoring to get in the door is greater than ever. With the right knowledge and understanding of the industry, though, you can be the first one inside.
Before you invest your time, money, and effort in pursuing a career in the ad world, let Careers in Advertising provide you with an accurate portrayal of what various specialties entail, as well as tips for finding and keeping the job that's right for you. Whether your interest lies in television, magazines, direct mail, or the Internet, this updated edition will help you:
- Develop a comprehensive understanding of advertising throughout history
- Find the specialty that's right for you--copywriting, art directing, account services, research, traffic, public relations, and more
- Forge a keen understanding of opportunities in your selected field
- Create the perfect r{e acu}sum{e acu} and portfolio to get your foot in the door
- Familiarize yourself with current salaries and the best job prospects
With its detailed descriptions of all facets of the field, Careers in Advertising will prepare you for what to expect and what to project in order to succeed, no matter which path you choose.
--This text refers to an alternate Paperback edition.About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
--This text refers to an alternate
Paperback
edition.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Inside This Book
(learn more)
Browse and search another edition of this book.
Browse and search another edition of this book.
First Sentence:
Advertising permeates nearly every facet of our modern society. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
corporate advertising department, assistant planner, assistant account executive, other agency departments, media planner, corporate side, media sales, account supervisor, print production, concept devel, media category, account services Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Notes Dollars, Time Warner, Capital Cities, Source Advertising Age, General Motors Corp, Hearst Corp, United States, Cox Enterprises, Chrysler Corp, Grand Metropolitan, News Corp, Philip Morris Cos, Advance Publications, Communications Corp, Grey Advertising, Rank Advertiser, Anheuser-Busch Cos, Company Headquarters, General Mills, Los Angeles, Thomson Corp, Toyota Motor Corp, Viacom International, Westinghouse Electric Corp New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Advertising permeates nearly every facet of our modern society. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
corporate advertising department, assistant planner, assistant account executive, other agency departments, media planner, corporate side, media sales, account supervisor, print production, concept devel, media category, account services Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Notes Dollars, Time Warner, Capital Cities, Source Advertising Age, General Motors Corp, Hearst Corp, United States, Cox Enterprises, Chrysler Corp, Grand Metropolitan, News Corp, Philip Morris Cos, Advance Publications, Communications Corp, Grey Advertising, Rank Advertiser, Anheuser-Busch Cos, Company Headquarters, General Mills, Los Angeles, Thomson Corp, Toyota Motor Corp, Viacom International, Westinghouse Electric Corp New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 29
books:
See all 29 books this book cites
7
books
cite this book:
See all 7 books citing this book
- How to Put Your Book Together and Get a Job in Advertising by Maxine Paetro on page 114, and Back Matter
- Marketing Research w/ Student DVD by Donald Cooper on page 53
- Marketing Research Im by CHURCHILL on page 53
- Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) by William F. Arens in Back Matter
- Business To Business Advertising by Charles H. Patti in Back Matter
See all 29 books this book cites
- Breaking into Advertising by Peterson's on page 5, page 64, and page 67
- Joyce Lain Kennedy's Career Book by joyce lain on page 195
- Opportunities in Farming and Agricultural Careers by Adrian A. Paradis in Back Matter
- Opportunities in Advertising Careers by S. William Pattis in Back Matter
- Opportunities in Publishing Careers, Revised Edition by Robert A. Carter in Front Matter
See all 7 books citing this book
Books on Related Topics
(learn more)
|
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
So You'd Like to...
|
|
