From Milk-Bone to Colgate, there are more brands in the marketplace than teenagers in a shopping mall. For those interested in brand management, this WetFeet Insider Guide explores typical career paths; what makes a brand successful; profiles of major players; industry trends; the salary, benefits, and company culture you can expect; and online resources to aid in your job search.
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Most Helpful Customer Reviews
3.0 out of 5 stars
Decent book for students,
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This review is from: Careers in Brand Management: The WetFeet Insider Guide (2005 Edition) (Paperback)
I think this would be a decent book for undergraduates or MBA students evaluating possible career options.
This does not discuss the job position in detail, but it does give a very general overview of what to expect on this career track.
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Inside This Book
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First Sentence:
Undergrads enter as marketing assistants or analysts, positions that in many companies lead to a promotion in 2 or 3 years. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand management experience, consumer food products companies, assistant brand manager, consumer packaged goods companies, brand managers, one insider, consumer products companies, marketing analyst Key Phrases - Capitalized Phrases (CAPs): (learn more)
America's Most Admired Companies, Best Companies, Key Facts, Key Financial Stats, United States, Campbell Soup, General Mills, Kraft Foods, Most Desirable, Fortune Global, Hennessy Louis Vuitton, Typical Responsibilities New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Undergrads enter as marketing assistants or analysts, positions that in many companies lead to a promotion in 2 or 3 years. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand management experience, consumer food products companies, assistant brand manager, consumer packaged goods companies, brand managers, one insider, consumer products companies, marketing analyst Key Phrases - Capitalized Phrases (CAPs): (learn more)
America's Most Admired Companies, Best Companies, Key Facts, Key Financial Stats, United States, Campbell Soup, General Mills, Kraft Foods, Most Desirable, Fortune Global, Hennessy Louis Vuitton, Typical Responsibilities New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
- Beat the Street: The WetFeet Guide to Investment Banking Interviews (WetFeet Insider Guide) by WetFeet in Back Matter
- Building Strong Brands by David A. Aaker in Back Matter
- International Business by Frank McDonald on page 27
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell in Back Matter
- Financial Services Act: How to Become Authorized by P. Sanders in Back Matter
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