Careers by Design: A Business Guide for Graphic Designers [Paperback]

Roz Goldfarb (Author)

Book Description

Publication Date: January 15, 2002

Time-proven secrets for survival and success in the graphic design industry.

Through her work with hundreds of corporations around the world, leading headhunter Roz Goldfarb provides readers a treasure trove of valuable information for thriving in this creatively driven business, including updated hiring criteria, the latest developments in technology, and the marketplace affecting design careers.

Discussion in this revised and expanded third edition includes: jobs, hiring practices, salaries, portfolios, resumes, networking, headhunters, training, freelancing, and more, with a special focus on the new design disciplines, training requirements, and opportunities for the Internet. Careers by Design should be on the desk of every ambitious graphic designer. 256 Illustrations

Editorial Reviews

From the Publisher

Few fields have been as profoundly altered by technological and cultural changes as graphic design. Developments in technology have changed the way and speed at which design business is done, while the skyrocketing profile of the industry itself has opened new career avenues for design professionals. To fully benefit from these new opportunities, it is crucial for graphic designers to have a clear understanding of their profession and their role in the business world at large. Design professionals seeking their first or next permanent positions now have a potent tool at their disposal. A leading authority on the placement of design personnel, Roz Goldfarb, reveals the secrets of surviving and thriving in Careers by Design: A Business Guide for Graphic Designers, third edition.

From the Author

Through working with hundreds of corporations and firms nationally and internationally, Goldfarb has developed extensive insights into creatively driven business. "Successful designers share a passion for design that is an essential component of their lives," Goldfarb notes, comparing designers to other artists. "But design is a business, driven by many motivating business factors."

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Product Details

• Paperback: 240 pages
• Publisher: Allworth Press; 1 edition (January 15, 2002)
• Language: English
• ISBN-10: 1581152051
• ISBN-13: 978-1581152050
• Product Dimensions: 8.9 x 6 x 0.6 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #271,508 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

2.0 out of 5 stars Biggest Piece of Fluf In My Library, September 1, 2005

By 

R.M. Fernandez - See all my reviews

This review is from: Careers by Design: A Business Guide for Graphic Designers (Paperback)

This book is 199 pages of fluffy copywriting. There's no substance!

I'll find myself reading a section that feels like a long winded introduction, then...POOF...onto the next topic. Over and over again.

The target audience of this book (Designers) is too broad. Because of that, everything is vague generalizations. Maybe Goldfarb could write about some specifics if the demographic was narrowed down to only one of the following: Graphic Designers, Multimedia Designers, Freelance Designers, etc.

If you need this book to tell you that a resume and portfolio are important to finding a new job, then by all means, pick up a copy. But if you've taken ANY classes in design or have ANY work experience, don't waste your time...

11 of 12 people found the following review helpful:

5.0 out of 5 stars Thank you, Roz Goldfarb!, June 12, 2002

By A Customer

This review is from: Careers by Design: A Business Guide for Graphic Designers (Paperback)

I learned a lot in design school, but there wasn't much taught about how to actually go out and find a job. Two months after graduation, I was getting desperate when I saw this book in a store and picked it up. It distinguished the areas of expertise in the field and explained how to pursue opportunities in each of them. Chapter 12 is my favorite, because it told me exactly how I needed to be presenting myself to prospective employers. I am now weighing TWO (!) attractive job offers and, wouldn't you know it, I am using Chapter 14 of this book to guide me in negotiating my salary before choosing. Roz Goldfarb, you are a goddess!

7 of 7 people found the following review helpful:

5.0 out of 5 stars The Best Advice from the Best in the Business, June 12, 2002

By 

"reader818" (Los Angeles, CA USA) - See all my reviews

This review is from: Careers by Design: A Business Guide for Graphic Designers (Paperback)

Anyone who works (or hopes to work) in the design field wishes he or she had access to a corporate recruiter for advice and updates on the industry. Careers by Design gives you exactly that for less than twenty bucks. I worried about my portfolio, my resume, my contacts, wondering what had changed in the field since I was last "out there" and this book was my life saver. To say I highly recommend it is an understatement, because it is a no-brainer. Go out and get a copy of this book today, then know exactly how to get the job you have been hoping to find! It worked for me.