Careers by Design [Paperback]

Roz Goldfarb (Author)

Book Description

Publication Date: January 3, 1996 | ISBN-10: 1880559579 | ISBN-13: 978-1880559574 | Edition: Revised

Selling Graphic Design shows designers, or anyone selling design, the best ways to find clients, develop lasting relationships with them, and maximize sales. It explains how to write effective proposals, offer the right design solutions, and provide services to fit a client's needs and budget. Also included are tips on pricing, billing, portfolios, promotion and networking, turning low budgets into successful projects, specific markets designers may not be aware of, helpful glossaries of terms and trade customs, and a list of professional organizations and publications.

Editorial Reviews

From Library Journal

Design, that corporate buzzword of the 1990s, that expanding, evolving field now playing a major role in the global economic community, is indeed a business. Because the product is creative, it yields no inventory, but the influence of designers as arbiters of taste and style has an enormous impact on society. Goldfarb details the specializations, talents, and personality traits most likely to thrive given the myriad career choices and describes the newly developing fields in graphics-based communications disciplines. Thoroughly covered topics include everything from portfolio review to risk-taking, which will be of value to anyone dealing with design career seekers. An experienced educator and founder of her own recruiting agency, Goldfarb provides insight into the steps and current creative challenges faced in moving into a design career. Recommended.
- Vicki Gadberry, Mars Hill Coll. Lib., N.C.
Copyright 1993 Reed Business Information, Inc. --This text refers to an alternate Paperback edition.

Review

Careers By Design reveals which jobs in the field of designing can lead realistically to careers, what you can expect to earn, what type of lifestyle may be demanded, and the vast new areas of possibility that exist under the fast growing umbrella of "graphic design". Roz Goldfarb shares her wealth of knowledge about a wide range of vital topics including the selection of a training program with a curriculum relevant to today's market; networking, resumes, and headhunters; using the new technology to prepare and present a portfolio; choosing and/or changing your design specialty; looking for jobs on the Web; hiring practices in the current market; determining what you're worth (and what the job's worth); negotiating salary and benefits; when and how to change jobs. Careers By Design is essential reading for anyone contemplating a career in the broad, competitive, and diverse field of designing. -- Midwest Book Review

Careers by Design should be on the desk of every ambitious graphic designer. . . . If you are looking to secure an even more successful future, Careers by Design is a must-read -- Design Management Journal

Clearing up confusion about the vital role of graphic design begins with an ability to intelligently and articulately explain the profession in a manner accessible to clients and the public at large. Careers by Design makes decisive strides in accomplishing just that -- Communication Arts, Advertising Annual

Roz Goldfarb knows her stuff and has written an unusually comprehensive, candid, and savvy guide to graphic design. For students and aspiring designers, she explains exactly what graphic designers do and clearly defines their training, and even types of personality requisite for a successful design career are enumerated and described. . . . An upbeat state-of-the-industry career book for tough times -- Booklist

This is a real find for those just entering the market, but it will also be very valuable to veterans who find themselves ready to re-enter the fray -- Step-By-Step Graphics

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: Allworth Press; Revised edition (January 3, 1996)
• Language: English
• ISBN-10: 1880559579
• ISBN-13: 978-1880559574
• Product Dimensions: 9.9 x 6.7 x 0.5 inches
• Shipping Weight: 13.1 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #3,655,834 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars It is the best book on graphical design that I have read, September 7, 2000

By A Customer

This review is from: Careers by Design (Paperback)

THIS IS AN IMPERFECT ENGLISH TRANSLATION OF AN EARLIER REVIEW OF THIS BOOK (TRANSLATED BY BABELFISH, then from Babelfish):

I had the opportunity to read this book while studying the field of graphic design, and it seems to me that it is an excellent book. Anyone interested in graphic design should read it. Personally, I recommend this book to all aspiring designers, since it will not only help them open doors at the firms they are interested in working at, but also in finishing up their studies in their field. It is a book that really teaches to us to be graphic designers and not just in name. I hope that you enjoy this book as much as I did...

1 of 1 people found the following review helpful:

5.0 out of 5 stars correction needed, January 4, 2001

By 

Roz Goldfarb (New York, NY USA) - See all my reviews
(REAL NAME)   

This review is from: Careers by Design (Paperback)

I was happy to see there is such a high rating on my book but please note that you have mixed in 2 reviews of Don Sparkman's book in with my reviews. Many Thanks, Roz Goldfarb

5.0 out of 5 stars Content Still Relevant, February 19, 2010

By 

Fishychips (San Francisco, CA USA) - See all my reviews

Amazon Verified Purchase

This review is from: Careers by Design (Paperback)

Even though it's been a while since this revised edition, Roz Goldfarb's wisdom in this tough field is still highly relevant. Highly recommend for required reading for all designers.