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Careers in Marketing (McGraw-Hill Professional Careers) [Paperback]

Leslie Stair (Author)

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Book Description

Series: McGraw-Hill Professional Careers | Publication Date: September 23, 2008

Expert guidance on exploring and choosing the perfect job

Whether you're already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you.

Breaks down specific educational requirements and additional training
Surveys the salaries and job opportunities to help seekers find the perfect match

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Expert guidance on exploring and choosing the perfect job

Whether you're already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you.

Breaks down specific educational requirements and additional training
Surveys the salaries and job opportunities to help seekers find the perfect match

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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

Paperback: 192 pages
Publisher: McGraw-Hill; 4 edition (September 23, 2008)
Language: English
ISBN-10: 0071493123
ISBN-13: 978-0071493123
Product Dimensions: 9.1 x 7.3 x 0.4 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Amazon Best Sellers Rank: #701,649 in Books (See Top 100 in Books)

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Inside This Book (learn more)
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First Sentence:
Marketers in the twenty-first century had better know their browsers, cookies, and ISPs. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
direct response retailing, sales promotion professionals, marketing research professionals, experienced pay, marketing careers, marketing research department, entry pay, marketing researchers

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Business Wire, Business Week, The Wall Street Journal, Occupational Employment Statistics, American Marketing Association, Home Depot, Latin America, Brain Drain, Canada News Wire, Industrial Marketing Management, Super Bowl, Break Cake, Development Dimensions International, Eastern Europe, Greenfield Online, Interstate North Parkway, Olympic Games, South Wacker Drive

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 10 books:

The Super Bowl (Sports Classic) by Julian May on page 50
Resumes for Sales and Marketing Careers by Editors of VGM on page 143
Source Book: Kodak Ektagraphic Slide Projectors by Eastman Kodak Company on page 10
What Color Is Your Parachute Workbook: How to Create a Picture of Your Ideal Job or Next Career by Richard N. Bolles on page 137
Women in Management by Irene M. Place on page 96

See all 10 books this book cites

4 books cite this book:

Opportunities in Farming and Agricultural Careers by Adrian A. Paradis in Back Matter (1), and Back Matter (2)
Opportunities in Marketing Careers by Margery Steinberg in Back Matter
Opportunities in Marketing Careers by Margery Steinberg in Back Matter
The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) by Harvard Business School Press on page 78

Books on Related Topics (learn more)

Marketing Research by David A. Aaker

Discusses:

Marketing Research Essentials by Carl D. McDaniel

Discusses:

State of The Art Marketing Research by Albert Breneman Blankenship

Discusses:

Opportunities in Marketing Careers by Margery S. Steinberg

Discusses:

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