From Publishers Weekly
When companies embrace global commerce-which veteran businessmen Johnson and Ayres believe is, in most cases, the right choice-much can go wrong. To keep that from happening, Johnson and Ayres delve into the economics, legalities, culture shock, personnel and travel practicalities (including the permutations of jet lag), to demonstrate the right way to get your business a global footing. Relationships are paramount, as is the right attitude: "The international arena is no place for the weak in character." Although some advice seems simplistic-"No matter what country you are sent to, reach out to the local people with humility"-there's plenty of easy-to-overlook common sense tips that should help develop a reader's perspective: "American companies should shed their previously strong sense of exceptionalism," and simple transparency can "keep your company out of a lot of trouble and limit the damage" when mistakes occur. Further tools include a useful foreign phrase-book and time conversion charts, which one might not think are so important; Johnson and Ayres's discussion of what can go wrong, however, will convince otherwise.
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“In a word, this book is outstanding. It presents basic but not usually well-known information in a delightfully interesting way, laced with the authors’ personal experiences. Carry a Chicken in Your Lap should be required reading for every person contemplating an overseas assignment, as well as anyone who is contemplating an overseas business. Senior executives who will make the final critical decision regarding the person(s) best suited for this assignment will undoubtedly benefit from this fine book. . . . A most worthy addition to the current storehouse of knowledge regarding the underlying difficulties in doing business outside of North America. [This] book sums it up in an easy-to-read but fascinating style.”—Richard Zimmerman, former CEO of Hershey Foods
“Too many firms look at foreign markets as just another trip to MacDonald’s—same stuff, just a different location. And they pay for that misperception with failure, over and over. What these authors have done is to take much of the guesswork and all those bad ideas out of the effort of starting up in a new place where more is different than just the language and the scenery. Local customs, traditions and long-established work habits, family structures, and even diet all play a role in success and therefore in failure of any endeavor in a new place. If you think foreign markets are for you, this book is both tour guide and key; what they have done is to turn the lights on to that new and sometimes thorny path. Plus, it’s a great read!”—Greg Garrison, former CBS News legal analyst and host of The Greg Garrison Show