Customer Reviews

Cars and People; Phoneskill

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

I have had this man in to train my dealer group on many occassions. I believe that I'm his biggest fan and loyal supporter. (He calls me stalker.) We have been using his phone scripts for over a year and have increased our showroom traffic show numbers with VIP Appointments set.

His talent is top notch and this book is a very direct group of his top performing scripts, or guides as he likes to call them. I'm glad the price is up there as no retail book buyer is going to pay that. However, every automotive sales pro knows that they have spent piles of money for training tapes and other training materials. Set one appointment and its worth it.

The sub prime scripts rocks! Easy to follow. Simple to implement and use. Great job once more Tony Z! Great, great job!

Okay, so the price tag concerned me. However, I have spent thousands of dollars in training materials to get the job done and although the money spent always paid itself back, this book has gone over the top. The scripts (or as Z calls them, guides) in this book are exceptional.

The biggest problem which every dealer has is getting their staff to understand and handle the phone.Not only are we (dealers) kidding ourselves about what amount of phone traffic actually occurs, we are missing the boat on our appointment closing ratios.

This book has helped my guys understand how to keep the availability open regarding vehicles the customer calls on. Ziegler is so right and states in his book "after 40 minutes on the lot, dragging customers around, we land and write a deal on the wrong vehicle 40% of the time. . what makes us think that we are on the right car after 4 seconds on the phone?"

Absolutley worth every penny. I hear that Tony Z works for eLead CRM. I intend to hire him to work in my dealership, when he becomes available. They say he's booked solid through the next 8 months! I understand why.

Mainly I purchased this book for the phone scripts, very effective, gets customer in... Yeah, a bit pricey for 1 book, but it makes up for the price with just a small part of your first additional sale!

No value, no process, just a handfull of tricks and one-liners that may or may not have worked 15 years ago.
Not worth it.