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Editorial Reviews
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If the reggaeton revolution slowed for a second and you're not sure why, consider the comings and goings of Daddy Yankee: Three years have passed since he lit a Latino fire under the non-Latino world with "Gasolina," and despite the best efforts of vast clusters of tough-talking, body-rocking followers, only he, apparently, can keep it stoked. El Cartel: The Big Boss is a 21-track thrill ride destined to restore reggaeton's lost luster. The first few minutes creak--as intros go, "Jefe" is on the longwinded side--but from there it's a riot of bump-bumps, nemesis-bashing, and quick-tongued braggadocio. All credit to DY for again climbing atop a swirling mass of beats and remembering to swagger appealingly on the way up, but the small army of producers and friends who line up to pay the big boss respects on this disc also deserve their props: Fergie makes an impact on the Scott Storch-produced "Impacto" without forcing it in an overly mainstream direction, "Papi Lover" with Pussycat Doll Nicole Sherzinger busts out a cool bhangra-ragga vibe, and Will.i.am winds up "Plane to PR," a slight but contagious ode to Caribbean senoritas, tight. --Tammy La Gorce
Product Description
THE KING OF REGGAETON, DADDY YANKEE, returns with his new album "El Cartel: The Big Boss". After international platinum success with his first 4 albums, Daddy Yankee released, "El Barrio Fino", which went PLATINUM in the U.S alone, and solidified himself as the leading pioneer of the reggaeton movement. "El Cartel: The Big Boss" is the follow-up studio album everybody has been waiting 3 years for. Having enlisted super-producers such as will.i.am and Scott Storch, Daddy Yankee more than lives up to the hype and delivers his most multi-dimensional and complete album to date.
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
5.0 out of 5 stars
DY Is Back With Another Hit Cd......,
By
This review is from: Cartel: The Big Boss (Audio CD)
It's been three years since Daddy Yankee's turbo-charged "Gasolina" roared to the top of the charts and signaled the mainstream arrival of reggaeton, the down-and-dirty Latino rap style cultivated in the urban barrios of Puerto Rico. The revved-up single triggered predictions of a hip-hop crossover and a new Latin music craze.
But the craze never came and the race for a crossover has since been canceled. Now, Yankee returns with his first full studio album (in stores today) since the charismatic and disciplined rapper was crowned most likely to lead that elusive crossover bid. The Big Boss has thrust his engines in reverse and signaled the genre's new direction: A reggaeton retrenchment. But not a retreat. Like a good politician in shaky times, Yankee is playing to his base with 21 tracks that mostly stick to reggaeton's irresistibly bouncy rhythms and chest-thumping themes: sex, partying, nationalism, barrio loyalty and, as the title suggests, brash bragging about who's the best. The new work gains a little hip-hop/R&B luster with the help of non-reggaeton collaborators such as will.i.am from Black Eyed Peas, Nicole Scherzinger from the Pussycat Dolls and Fergie, who's featured on the first single, "Impacto," produced by Canadian hitmeister Scott Storch. Yet with the exception of a duet with Akon on the taut, politically defiant "Bring It On," the star power Doe's provide the best moments on a CD that could have been trimmed by a third. Daddy Yankee (born Ramon Ayala) leaves no doubt that he still has the skill and style that made him stand out from reggaeton's crowded rank-and-file. He wrote or co-wrote every tune, delivering lines with a rat-a-tat torrent of syllables and Caribbean street cadence that makes his Spanish almost unrecognizable at times. Yankee's rap camouflages in his lyrics, which the wicked wit and schooled artfulness of, say, the young duo Calle 13. But while newer acts test the limits of decency with depravity and foul language, Yankee stakes out high moral ground with unabashed thanks to God for his survival and his success. That spirituality coexists with his barrio bravado in autobiographical tunes such as "Soy Lo Que Soy" and "Coraza Divina." In the end, Yankee takes on critics and gossipy reporters in the sarcastic, Fresh Prince-styled "Todos Quieren A Raymond" (Everybody Loves Raymond). The title is a play on his real name, which he uses to sign off: "Tell me what the devil I can do if there are bad people/ Just go on being me, Ramon Ayala." (Dime que rayos puedo hacer yo si hay gente mala/ Solamente seguir siendo yo, Ramon Ayala.) This cd is basically the #1 Prime example for popping this in a Car stereo, Or of course in party's which will get everybody out of their Chair's And Hallucinate while dancing to "El Cartel".
4 of 4 people found the following review helpful:
5.0 out of 5 stars
It's not more of the same 'ol thing!!!!,
By
This review is from: Cartel: The Big Boss (Audio CD)
I have been listening to this genre since the begining on 1992 out of the "marquesinas" when it used to be called "underground" and artist such as Vico C, DJ Playero, DJ Adam and The Noise were out there selling Casette Tapes. This genre have progress since then, what used to be a form of a bunch of friends hanging out have transform to what we listen on this CD, just like evolution adapt an overcome this genre have adapted to the times. The tracks on this album have different beats that we are not used too in this genre, DY came out fresh adapting his style and this genre to a whole new level. Themes like "Bring it on","Papi Lover", "Plane to P.R." are on a whole new level in this game targeting U.S. audiences. Themes like "El Jefe" brings a new twist to the Genre. If you expect to dance to the rythm of "Dem Bow" you might as well hang it and dont buy the CD, if you were expecting "Gasolina 2" hang it because thats yesterday's news, today's news and tomorrow's will be different. I highly recommend this Album because it means a change in the Genre that in some articles it's been said that people are getting ready for its funeral, hang your Suits people because just like RAP and HIP HOP this genre is here to Stay.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
The Big Boss,
This review is from: Cartel: The Big Boss (Audio CD)
Daddy Yankee has done it again. I have not been able to quit listening to this cd since I recieved it. The music is infectious.
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