The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
Bob Lamons is the author of The Case For B2B Branding, the first branding book to focus exclusively on business-to-business marketing situations. In this book, he describes a 7-step process for building strong b-to-b brands and uses examples from 21 case studies to reinforce and illustrate the importance of brand image in B2B marketing.
Bob is one of our industry's most recognized and decorated practitioners. He is a recipient of the prestigious G.D. Crain, Jr. Award, presented annually by the Crain Foundation (publishers of Advertising Age and B to B magazines) and the Business Marketing Association in recognition of his lifetime contributions to the industry and the association. His monthly columns on "Advertising To Business" appeared from 1992 to 2007 in Marketing News Magazine, a publication of the American Marketing Association.
Bob served eleven terms on the international board of the Business Marketing Association, including his year as chairman in 1992. He is largely responsible for the association's name change from the Business/Professional Advertising Association, and is credited with many other accomplishments on behalf of BMA. He's the only BMA member to have ever served as president of three chapters (Tulsa, Oklahoma City and Houston).
Prior to starting Robert Lamons & Associates in 1984, Bob served as director of marketing communications for Conoco Chemicals, a $1.7 billion division of Conoco Inc. Before that, he was employed for six years in Oklahoma City with Ackerman & McQueen Advertising, rising within that agency to senior vice president and management supervisor. He currently serves as CEO of Industribrand, a Houston-based branding consultancy specializing in b-to-b marketing.
His first jobs in Tulsa were as advertising manager with Nelson Electric, a $100 million manufacturer of electrical equipment, and for three years prior to that, as copywriter and market research specialist with Fred N. Davis & Associates. Altogether, his career spans 40 years.
Bob is a Certified Business Communicator and holds a degree in marketing from the University of Tulsa. He is a member of the Business Marketing Hall of Fame.
