Cases in E-Commerce [Hardcover]

Jeffrey F. Rayport (Author), Bernard J. Jaworski (Author), Jeffrey Rayport (Author)

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Book Description

ISBN-10: 0072500956 | ISBN-13: 978-0072500950 | Publication Date: May 11, 2001 | Edition: 1

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

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About the Author

Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group.

Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.

Product Details

Hardcover: 656 pages
Publisher: McGraw-Hill/Irwin; 1 edition (May 11, 2001)
Language: English
ISBN-10: 0072500956
ISBN-13: 978-0072500950
Product Dimensions: 10 x 8.2 x 1.1 inches
Shipping Weight: 3 pounds
Amazon Best Sellers Rank: #1,064,847 in Books (See Top 100 in Books)

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