Cases in Contemporary Strategy Analysis [Paperback]

Robert M. Grant (Author), Kent E. Neupert (Author)

Book Description

Publication Date: July 25, 2003 | ISBN-10: 1405111801 | ISBN-13: 978-1405111805 | Edition: 3

Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations.

• New, in-depth international cases, with a focus on today’s technological advances.
  
• Can be used alongside the best-selling textbook Contemporary Strategy Analysis, 4th edition or as a stand-alone text due to its broad view.
  
• Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.

Editorial Reviews

Book Description

The cases in this book have been written to accompany the leading strategy text, Contemporary Strategy Analysis 5e (Blackwell). Designed to illuminate and utilize the key strategic management concepts and frameworks, the cases deal with prominent companies facing the challenge of competitive international markets. The fourth edition of Cases for Contemporary Strategy Analysis features the updating of previous cases, including Laura Ashley Holdings PLC; Daimler Chrysler and the world automobile industry; Eastman Kodak; Royal Dutch Shell; Harley-Davidson, Inc.; Richard Branson and the Virgin Group; General Electric; and AES Corporation; Madonna; the U.S. airlines industry; Wal-Mart; EMI; the video games industry; EuroDisney; and the addition of new cases. Among the new cases appearing are Cannondale, Grundig, Eni S.p.A. and the world oil and gas industry, and Dell Computer. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Used in conjunction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the dififculties of decision-making. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.

See all Editorial Reviews

Product Details

• Paperback: 369 pages
• Publisher: Wiley-Blackwell; 3 edition (July 25, 2003)
• Language: English
• ISBN-10: 1405111801
• ISBN-13: 978-1405111805
• Product Dimensions: 9.7 x 7.4 x 0.9 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,003,430 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

4.0 out of 5 stars Nice work by Grant and Neupert, February 4, 2001

By 

O. Griego (Carlsbad, CA) - See all my reviews
(REAL NAME)   

This review is from: Cases in Contemporary Strategy Analysis 2e (Paperback)

I use Cases in Contemporary Strategy Analysis in my Capstone course (final course) for my MBA graduate students. It provides them with excellent insight into corporate decision making and strategic planning processes. The case studies are interesting and rich for discussion. My only criticism is the world of business is so fast paced. I would have like to see an internet site or CD ROM with more current information on the companies. Many of the organizational case studies were dated 1998. A myriad of financial, economic, marketing, and strategic changes occurred since the printing of the text. Overall, I recommend the book for textbook use.