Cases in Electronic Commerce [Paperback]

Michael Wade (Author), Michael Parent (Author), Scott L. Schneberger (Author), Peter Newson (Author), Sidney Laurence Huff (Author, Editor)

Book Description

ISBN-10: 0072375167 | ISBN-13: 978-0072375169 | Publication Date: November 19, 1999

This collection of case studies centres around a real-world company. Its managerial approach enables a full understanding of the strategic, tactical and operational challenges faced when launching an e-commerce-based company.

Product Details

• Paperback: 480 pages
• Publisher: Irwin Professional Pub (November 19, 1999)
• Language: English
• ISBN-10: 0072375167
• ISBN-13: 978-0072375169
• Product Dimensions: 9.2 x 7.4 x 0.7 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,511,592 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

4.0 out of 5 stars More needed, October 6, 2000

By 

Robert F. Weir "robfweir" (Rochester, NY USA) - See all my reviews
(REAL NAME)   

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This review is from: Cases in Electronic Commerce (Paperback)

I believe that the best lessons in e-commerce can be learned from others. In this selection of case histories by a group of a group of professors from Western Ontario, various aspects of e-commerce stories are covered. Both product and service stories as well as ISPs, payment methods and other categories are a good start on the many good commerce ventures that have broken ground. The cases are covered in a good, logical fashion, well written and well illustrated. I only wish that they had included more about mistakes made, as well as risks and rewards of the business in general