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Cases in Hospitality Marketing and Management

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Cases in Hospitality Marketing and Management [Paperback]

Robert C. Lewis (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

ISBN-10: 0471167320 | ISBN-13: 978-0471167327 | Publication Date: July 1, 1997 | Edition: 2

This revision of the author's edited collection of cases will expose readers to real world situations in the fields of hospitality marketing and management.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This revision of the author's edited collection of cases will expose readers to real world situations in the fields of hospitality marketing and management.

Editorial Reviews

From the Publisher

The cases in this book focus on strategic hospitality marketing and management. Each case deals with management situations from more than one perspective, and puts forth the premise that every act of hospitality management is also an act of marketing. The new edition includes ten international cases, and a broader scope, extending the book's application to strategic management. Updated and expanded in response to instructor feedback.

Product Details

Paperback: 504 pages
Publisher: Wiley; 2 edition (July 1, 1997)
Language: English
ISBN-10: 0471167320
ISBN-13: 978-0471167327
Product Dimensions: 9.1 x 6 x 1 inches
Shipping Weight: 1.5 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #2,096,302 in Books (See Top 100 in Books)

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5.0 out of 5 stars very useful, August 27, 2001

Sarah (New Zealand) - See all my reviews

This review is from: Cases in Hospitality Marketing and Management (Paperback)

I found this book very helpful when recently completing a marketing tourism case study. Good value and well writen.

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