This case-study text/reference in hospitality marketing and management includes: six mini-cases, which may be read quickly; 15 medium-length cases of moderate complexity; and one comprehensive case that demonstrates how the many of elements of management interrelate with marketing. Cases are divided equally between hotel and restaurant situations and include aspects of costs, human resources, organizations, financial statements, ownership relations, and franchise agreements.
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This case-study text/reference in hospitality marketing and management includes: six mini-cases, which may be read quickly; 15 medium-length cases of moderate complexity; and one comprehensive case that demonstrates how the many of elements of management interrelate with marketing. Cases are divided equally between hotel and restaurant situations and include aspects of costs, human resources, organizations, financial statements, ownership relations, and franchise agreements.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
very useful,
By Sarah (New Zealand) - See all my reviews
This review is from: Cases in Hospitality Marketing and Management (Paperback)
I found this book very helpful when recently completing a marketing tourism case study. Good value and well writen.
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