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Cases In Marketing Management [Hardcover]

Kenneth L. Bernhardt , Thomas Kinnear


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Book Description

December 1, 1996 0256204640 978-0256204643 7 Sub
The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.

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Product Details

  • Series: Irwin Advantage Series for Computer Education
  • Hardcover: 688 pages
  • Publisher: Irwin Professional Publishing; 7 Sub edition (December 1, 1996)
  • Language: English
  • ISBN-10: 0256204640
  • ISBN-13: 978-0256204643
  • Product Dimensions: 1.2 x 7.8 x 9.8 inches
  • Shipping Weight: 2.6 pounds
  • Amazon Best Sellers Rank: #1,976,997 in Books (See Top 100 in Books)

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