Cases in Product Management (Mcgraw Hill/Irwin Series in Marketing) [Paperback]

John A. Quelch (Author)

Available from these sellers.

FREE Two-Day Shipping for Students. Learn more

Product Details

Paperback: 576 pages
Publisher: Richard D Irwin (September 1994)
Language: English
ISBN-10: 0256163472
ISBN-13: 978-0256163476
Product Dimensions: 9.2 x 7.5 x 0.5 inches
Shipping Weight: 1.8 pounds
Amazon Best Sellers Rank: #10,147,982 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's John A. Quelch Page

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

There are no customer reviews yet.

Create your own review

Video reviews

Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }

Customer Discussions

This product's forum

Discussion	Replies	Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
Textbook forum I just received a "very good" textbook without its disc - what are your thoughts?	168	20 hours ago
Textbook forum Never buy school textbooks. Download them to your reading device or computer	3	3 days ago
Textbook forum Never Again	27	3 days ago
Textbook forum Buyer requested return but I haven't been paid by amazon yet?	2	8 days ago
Textbook forum Instructor Edition Textbooks?	5	9 days ago
Textbook forum "Special edition" textbooks: how to sell?	3	18 days ago