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Cases in Public Relations Management [Paperback]

Patricia Swann (Author)

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Book Description

Publication Date: February 13, 2007 | ISBN-10: 0073135658 | ISBN-13: 978-0073135656 | Edition: 1

Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases in Public Relations Management uses recent cases with outcomes that weren’t always successful and challenges students to think analytically, strategically and practically. Each case is designed to encourage discussion, debate and exploration of the options available to the strategic public relations manager today.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases in Public Relations Management uses recent cases with outcomes that weren’t always successful and challenges students to think analytically, strategically and practically. Each case is designed to encourage discussion, debate and exploration of the options available to the strategic public relations manager today.

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Editorial Reviews

About the Author

Patricia Swann is associate professor and chair of the Public Relations and Journalism department at Utica College. She has won national, state and local awards for writing, photography, publication design and public relations activities. She is a member of the Public Relations Society of America and serves as a faculty advisor for the Raymond Simon Chapter of the Public Relations Student Society of America at Utica College. She received her master's degree in public relations from Syracuse University S.I. Newhouse School of Public Communication.
--This text refers to the Hardcover edition.

Product Details

Paperback: 400 pages
Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 1 edition (February 13, 2007)
Language: English
ISBN-10: 0073135658
ISBN-13: 978-0073135656
Product Dimensions: 8.9 x 6.3 x 0.7 inches
Shipping Weight: 1.1 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #1,082,117 in Books (See Top 100 in Books)

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5.0 out of 5 stars Fast and just as described!, September 11, 2009

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Thank you so much for the quick shipment. The book arrived just as described and very, very quickly!

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