Cases in Public Relations Management [Paperback]

Patricia Swann (Author)

Book Description

ISBN-10: 0073135658 | ISBN-13: 978-0073135656 | Publication Date: February 13, 2007 | Edition: 1

Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases in Public Relations Management uses recent cases with outcomes that weren’t always successful and challenges students to think analytically, strategically and practically. Each case is designed to encourage discussion, debate and exploration of the options available to the strategic public relations manager today.

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About the Author

Patricia Swann is associate professor and chair of the Public Relations and Journalism department at Utica College. She has won national, state and local awards for writing, photography, publication design and public relations activities. She is a member of the Public Relations Society of America and serves as a faculty advisor for the Raymond Simon Chapter of the Public Relations Student Society of America at Utica College. She received her master's degree in public relations from Syracuse University S.I. Newhouse School of Public Communication.
--This text refers to the Hardcover edition.

Product Details

• Paperback: 400 pages
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 1 edition (February 13, 2007)
• Language: English
• ISBN-10: 0073135658
• ISBN-13: 978-0073135656
• Product Dimensions: 8.9 x 6.3 x 0.7 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,082,005 in Books (See Top 100 in Books)

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0 of 1 people found the following review helpful:

5.0 out of 5 stars Fast and just as described!, September 11, 2009

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This review is from: Cases in Public Relations Management (Paperback)

Thank you so much for the quick shipment. The book arrived just as described and very, very quickly!