Cases In Sport Marketing, Simulates Real-Life Scenarios For Sport Marketers As Exhibition Games In The Preseason Simulate The Regular Season For Professional Athletes. The Text Begins With Four Introductory Chapters To Explain The Case Study Method And Then Dedicates The Remaining Fifteen Chapters To Fifteen Sport Marketing Cases That Cover A Wide Range Of Issues And Sport Industry Segments. By Working Through The Cases, Students Can Examine An Array Of Situations And Gain Experience Grappling With Actual Problems Faced By Managers. Each Case Presents The Critical Issues At Hand, Possible Alternatives For Consideration, And The Criterion Necessary To Make An Informed Decision. The Final Chapter Provides An Overview Of The Sport Marketing Field.
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3 of 5 people found the following review helpful:
4.0 out of 5 stars
A great book by a great teacher,
This review is from: Cases In Sport Marketing (Paperback)
Prof. Milne and Prof. McDonald do a great job in displaying the ins and outs of Marketing in the Arena of professional Sports... This book explains how basic and advanced marketing principals and practices are applied and are to be applied to the succesful marketing or a professional sports franchise. If you are a business studet or recent graduate and want a fun and rewarding career read this book and get all the info you need.
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