This text is intended to teach the concepts and techniques of strategic management while simultaneously introducing an approach to identifying strategic issues and problems within organizations. It opens by presenting a general framework for case analysis which shows how to use strategic management concepts during the analytical process. This is followed by a case (Overseas National Airways) and an analysis illustrating how the suggested framework has been applied. The body of the text offers an assortment of current cases balanced between service and manufacturing organizations, and ranging from the simple to those requiring more complex analysis. The cases selected here also represent a variety of industry conditions, from incipient to mature industries.
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