Cash Copy: How to Offer Your Products and Services So Your Prospects Buy Them [Paperback]

Jeffrey Lant (Author)

Product Details

• Paperback: 480 pages
• Publisher: Jeffrey Lant Assocs; 2 edition (August 1992)
• Language: English
• ISBN-10: 0940374234
• ISBN-13: 978-0940374232
• Product Dimensions: 8.6 x 6 x 1.1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (23 customer reviews)
• Amazon Best Sellers Rank: #280,246 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

13 of 16 people found the following review helpful:

5.0 out of 5 stars 10 Lessons I've Learned From Dr. Jeffrey Lant..., June 13, 2000

By 

Dean Jackson (Winter Haven, Florida) - See all my reviews

This review is from: Cash Copy: How to Offer Your Products and Services So Your Prospects Buy Them (Paperback)

Top 10 Things I've Learned Observing Dr. Jeffrey Lant...

Whenever I speak to Realtors and Mortgage brokers across the country, one of the things I am asked constantly, is "Why do you always recommend Jeffrey Lant's books?"

I thought about it...and here are the top 10 things I've observed that can be applied to ANY business.

1. Singleness of Purpose: Jeffrey Lant stands for one thing...helping business owners worldwide improve their profits. Everything in his business is designed to get that message out. He's definitely found what he is meant to do and he's oriented his whole life around that single purpose.

2. Do Everything Possible To Build a Subscriber Base of E-mails: The very first priority of his business, in my observation, is collecting e-mail addresses from everyone that comes within his realm. An e-mail address is the very first step in the worldprofit machine. Once people have made contact by email...it's hard to resist the constant offers.

3. Daily E-zine with Offers-OFFERS-and MORE-OFFERS: Every morning - as predictable as the sunrise - at 7:42 am, my inbox rings with another email from Dr. Lant jam packed with offer after offer after offer. Some people think daily is too much, but I've never heard of anybody unsubscribing...and I've never met anybody who doesn't at least have one of Dr. Lants books.

If you ask Dr. Lant -- he'll tell you, the orders never stop...they come in daily. How often would you like orders coming in?

I think he knows that not everybody reads his e-zine every day, but the day they're ready to read, it's there for them.

4. Relentless Follow-Up With Even More Offers: The only purpose of the daily e-zine is to get people to respond with a clue about what they need. Once Dr. Lant has an idea of what they want to achieve...he is relentless in making offer after offer to help people get exactly what they want.

5. On AND Off-Line promotion: It's not enough to count on just online promotion...Jeffrey uses his quarterly Surefire Business Success Catalog, the quarterly Sucess Card Deck and other offline methods to point people toward his website where he can start the process of collecting those e-mail addresses.

6. Weekly Teleconference Event: The weekly making money on the internet teleconference calls serve a purpose of steering everyone to a fixed point of reference. It's a tool to bring people considering a purchase together to hear success stories from people just like them. Having a weekly call makes it easy to answer questions and leverage time by spending an hour with several people at once.

7. Constant New Product Development: The Worldprofit team doesn't rest with the products and services they already have. They are constantly developing NEW ways for business owners to grow their online business. This commitment to constant and never ending improvement keeps worldprofit dealers on the leading edge of online marketing.

8. Accessibilty:

Dr. Lant is the most accessible marketing genius on the planet. If he's not at a Making Money on The Internet Conference...he's in Cambridge, at his desk, answering the phone on the first ring, ready to help business owners reach their goals. When they need him, he's there.

9. Countdown Marketing: One of the most valuable lessons I've learned observing Jeffrey, is the power of Countdown Marketing. Selling a constantly diminishing supply of benefits. "Only 3 days left for the early bird discount.." -- " Last 12 cards in the October card deck." I've been able to watch this at work, and model it my own business. Nothing works to motivate prospects as dramatically as the possibility of LOSING out on some benefit they want and need.

10. Something For Every Price Range: I was looking at Jeffrey's latest Surefire Business Success Catalog...and was impressed with the number and variety of product offerings...from countless FREE and $7 reports, $40 books, $100 book combinations, all the way up to $3700 domain packages. No matter how much money a prospect has, there is a way for them to get started improving their situation right away.

Dean Jackson <mailto:[e-mail]>[e-mail]

4 of 4 people found the following review helpful:

3.0 out of 5 stars Hmm. OK, I have the '89 edition...so maybe.., April 12, 2005

By 

T. E. Dotz "nlpco.com" (Evergreen, CO) - See all my reviews
(REAL NAME)   

This review is from: Cash Copy: How to Offer Your Products and Services So Your Prospects Buy Them (Paperback)

the other reviewers have read a different book. I found it clear and simply written: he tells you what he's going to tell you, tells you, and tells you what he told you. Yes, he hammers some points pretty hard. Appropriately, this makes it hard to miss the essentials of developing good copy. As for arrogant, no more so than Dan Kennedy or Jay Abrams, IMHO. You get a clear, thorough step by step process for developing and checking your copy according to specific criteria that work. Hurt my feelings some more.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Dis these "experts" (see below) read the same book I did?, November 4, 1999

By 

Frank Garon ([e-mail]) (Perth Amboy, NJ) - See all my reviews

This review is from: Cash Copy: How to Offer Your Products and Services So Your Prospects Buy Them (Paperback)

What are these people doing? Reading this book upside down, and with their eyes closed to boot? I buy marketing books because I want to make money from the information I get from them. Lant has given me 10 times the value in his handful of books I own from him, than any 50 authors I have on my shelf. Most Marketers can't write, and vice versa, Lant pulls off both jobs quite nicely, thank you!

Buy this book - you'll thank me for it