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Casing a Promised Land, Expanded Edition: The Autobiography of an Organizational Detective as Cultural Ethnographer
 
 
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Casing a Promised Land, Expanded Edition: The Autobiography of an Organizational Detective as Cultural Ethnographer [Paperback]

Professor H. L. Goodall Jr. (Author)
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Book Description

July 27, 1994

H. L. Goodall’s ground-breaking study of what people do with symbols and what symbols do to people explores the lives led by people in organizations. His narratives take on the form of six detective mysteries in which the narrator figures into the plot of the intrigue and then works out its essential patterns.

In the first mystery, "Notes on a Cultural Evolution: The Remaking of a Software Company," Goodall looks at the transition of a Huntsville regional office of a Boston-based computer software company where the lives and social dramas of the participants reflect the current state of high technology.

The second essay and perhaps the most insightful, "The Way the World Ends: Inside Star Wars," penetrates the various defenses of the Star Wars command office in Huntsville to discover its secrets and surprises. Goodall shows how media, technology, fear of relationships, and symbolic images of the future unite into the day-to-day operations of people who believe they are responsible for the outer limits of our nation’s defense.

"Lost in Space: The Layers of Illusion Called Adult Space Camp" illustrates how a supposedly innocent theme park invites participation in rituals and ceremonies designed to influence a future generation of taxpayers.

In "Articles of Faith," Goodall enters a super mall in Huntsville, noting how shopping centers provide consumers with far more than places to purchase goods and services.

"How I Spent My Summer Vacation" finds Goodall back in an academic environment, at a conference of communication scholars, where he demonstrates the difficult task of translating cultural understandings from one context to another.

"The Consultant as Organizational Detective" offers the sobering message that real-life mysteries may surprise even the most accomplished sleuth. A concluding chapter, "Notes on Method," and a new autobiographical afterword round out Goodall’s penetrating look at our symbol-making culture.


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Editorial Reviews

From Publishers Weekly

Goodall believes that "misfits"--employees who don't mesh with a corporation's work environment--may serve as useful scapegoats within the company. Visiting the U.S. Army's Star Wars Command headquarters in Huntsville, Ala., he ponders the dilemma of instilling a "corporate culture" among workers who have little or no faith in the doomsday technology they preside over. At a shopping mall he observes consumers' strenuous efforts at self-display. In other chapters he unriddles the social subtexts and symbols at a Boston-based computer software firm, NASA's "Space Academy" and a Salt Lake City academic conference. Despite useful insights, however, his deliberately colloquial narratives are windy, too often sketchy, and sprinkled with arch humor. Goodall chairs the communication arts department at the University of Alabama.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

"Goodall ... offers useful insights into the motives, characteristics, and extra-personal influences that . . . shape evolving organizational cultures."—Dennis S. Gouran, Professor of Speech Communication, The Pennsylvania State University.


Product Details

  • Paperback: 230 pages
  • Publisher: Southern Illinois University Press; 1st edition (July 27, 1994)
  • Language: English
  • ISBN-10: 080931942X
  • ISBN-13: 978-0809319428
  • Shipping Weight: 14.7 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,758,966 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Everything Counts August 5, 2006
By CS
Format:Paperback
Casing the Promised Land by H.L. Goodall, Jr. (the first in an ethnographic trilogy) is an interpretive ethnography that consists of a collection of stories over the course of eight years (and written up in two) that seeks to construct a perspective (not to be confused with Truth) in a larger effort to encourage discussion and debate (particularly) among academics who usually have clear ideas about what `science' is or should be (e.g. this debate is especially apparent among the quantitative/qualitative divide).

This collection of essays frames ethnographic organizational `mysteries' focusing on communication scholarship within the context of personal experience as researcher. Goodall weaves together a strand of multiple narratives as researcher and ethnographer, husband, professor, etc., that collectively constitute an `experience,' albeit an experience that in its totality can never actually be fully understood or even known (which is precisely the point). The experiences chronicled in this text spotlight the poetics of humans communicating but also highlight the space outside where meaningful communication takes place that cannot necessarily be accounted for.

Here Goodall, an authority on rhetoric and communication, seeks to complicate our thinking about organizational communication and technology especially in the rural South as well as make a case for the importance of interpretive ethnography in the academy. Goodall makes no qualms about his general dissatisfaction with the social sciences and much to his credit this book highlights through storytelling the great necessity for ethnographic research as well as noting the limitations and shortcomings that often result, a point few positivists are willing to concede. It is within this space that we can learn to be better researchers, writers, intellectuals and human beings so to test the general shortcomings of growth and creativity that we all no doubt experience. Stated otherwise, we as academics are not nor should be confined by the limits of a particular research design or methodology that all too often seems to thwart our creativity (although not our promotion to tenure) in so many ways.

This text provides the researcher with yet another way of doing research differently outside of the constraints of the establishment. This book was very entertaining and highly recommended for both the novice and the seasoned researcher.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
cultural evolution, organizational detective, simulation room, interpretive ethnography
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Promised Land, Star Wars, Articles of Faith, Space Camp, Spent My Summer Vacation, The Consultant, The Way the World Ends, Henry Peppertree, United States, Homer Bright, University Drive, Stella Mims, Calvin Klein, Kenneth Burke, Uncle Walter, Top Gun, Karl Haas, Elliot Jones, Discount Records, Super Mall
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