Casio

Casio Men's AWS90-7AV Ana-Digi Tough Solar Alarm Sport Watch

• Quartz movement
• Protective mineral crystal protects watch from scratches
• Case diameter: 40 mm

Product Description

Amazon.com Product Description

This stylish and casual Casio sport watch offers a classic analog design paired with multi-function digital watch appeal. The sleek gray-toned dial comes with Arabic numeral and dash indexes, with luminous hands and several luminous numerals for easy night reading. A semi-circular digital window at six o'clock also illuminates and conveniently displays a second time, the day and date, and battery power level. This digital-quartz watch also comes with a handy daily alarm function, hourly time signals, a 1/100 second stopwatch with elapsed time capability, and a power saving function. The watch's long black control buttons on the sides of the metal-toned bezel complement the watch's streamlined look and black polyurethane band. This timepiece is built with a durable resin case, is water resistant up to 165 feet.

The Casio Story

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Product Details

• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B00134N5NQ
• Item model number: AWS90-7AV
• Average Customer Review: 3.3 out of 5 stars  See all reviews (35 customer reviews)
• Amazon Best Sellers Rank: #3,923 in Watches (See Top 100 in Watches)

Customer Reviews

Most Helpful Customer Reviews

52 of 52 people found the following review helpful:

4.0 out of 5 stars Plenty of amazing features with cool stylings, May 20, 2005

By 

Thomas Hackett - See all my reviews
(REAL NAME)   

This watch has a whole lot of amazing features. To start off, it's solar powered! Solar collectors around the watch face recharge it's battery during the day. I love that it's got Analog stylings but the added option of Digital time keeping. It has glow in the dark numbers for 12, 9, and 3 along with back-lighting of the digital screen. There's more interesting features though. A couple of features you won't find on your average watch are it's power save mode, and it's auto-back-lighting feature.

The Auto Light Switch is controlled by a couple sensors which detect when you've raised your wrist to look at the watch and what the availble light is. If this feature is enabled, and it's dark, and you tilt your wrist to see the time the back light turns on and illuminates the digital readout auto matically.

The Power Save mode will conserve power during the night by putting the watch into a "sleep" mode just like computers have to conserve power. During the day it draws power from the sun to recharge it's internal battery so power save mode only activates during the night. The watch will awaken automatically for a ton of different reasons. Touch a button, tilt your wrist, or move to a lighted area, or just by the time of day progressing awakens the watch.

The worst things about the watch are that it tends to get scratched. I hear that car polish can rejuvinate the face of the watch, and I'm going to try something like that to fix some small scratches mine recieved. Also, the rubber band will wear out after heavy use. I'm the type that almost never takes off their watch for long. However, I do tend to take it off frequently for short periods to let my skin breathe. I wear it so much my skin under the plastic band has it pretty rough, but this is true with all watches of this type. I think the heavy use is the biggest the cause of the wear on the band, but the plastic may be slightly weaker than average in an attempt to make it more soft and comfortable. The final negative aspect I can think of is that only the digital portion features back-lighting, not the full face. Wait one more thing, the standard digital functions are lacking a count down feature, so if you're expecting that, you're out of luck.

The positives far out way the negatives for me though. This is one of the coolest watches I've ever seen! I love analog/digital watches. I think they merge style and function best, giving me the flexibility to read either indication of time depending on what I'm in the mood for. I think that this watch especially has great style and looks to it. The only thing that could make it better for me would be if it featured some sort of titanium watch band or something. This is an awesome watch and if you like the looks and you like the features I've mentioned then you'll probably really like this watch. It's got everything, including a standard set of watch functions that like every Casio digital watch has so I won't bore you with those. This is a great watch for any techie type that likes nifty gadgets!

6 of 6 people found the following review helpful:

2.0 out of 5 stars PLASTIC dial window material, October 11, 2008

By 

T. Smith (Kansas) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Casio Men's AWS90-7AV Ana-Digi Tough Solar Alarm Sport Watch (Watch)

Very Nice looking watch- the band seems a little flimsy and the light isn't nearly as nice as indiglo. Worst of all, however, is that the dial window material is PLASTIC, contrary to the website description. If you're not the active, outdoors sort, pay no heed to that. If you are, the window will look terrible within a few months. There just isn't such a thing as a plastic that's anywhere near as scratch resistant as glass.

4 of 4 people found the following review helpful:

3.0 out of 5 stars Good but some models have flaws, March 15, 2010

By 

L. D. Vega "laurent_eng" (Panama City, Panama) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Casio Men's AWS90-7AV Ana-Digi Tough Solar Alarm Sport Watch (Watch)

This is a nice watch at a fair price. The only problem is that some of the units can be defective. Mine did. After a few months the digital readout will turn off and display a Lo C battery status. I placed it for days under full sunlight and still had the problem (I live in the Caribbean...). Worst of all is that when the digital time is set, the analog never matched. At the beginning it did but later started to fail. So I took the watch apart and spent some time studying what went wrong. Found out two things. There is a primary and secondary battery. Since it is a solar watch, it seems that heat allows the solar sell and casing to expand somewhat. When doing so, one of the contacts gets loose, thus the watch disconnects itself from the main battery. That's why it will go to Lo C since it has a poor contact with the battery (second battery is carrying all the burden and it cannot keep it running). What i did was place a small piece of conductive tape over the battery (square bit, making sure it didn't block the contact terminal to the speaker in the case cover), and tighly close the case cover in order to press down the battery and the contacts into the watch. Voila!!! Problem solved and watch is working flawlessly. Hope this helps.