Casio

Casio Men's DW6900CS-7 G-Shock Tough Culture

• Quartz movement
• Mineral crystal
• Case diameter: 40 mm

Product Description

Amazon.com Product Description

A clean white resin strap and blue and green digital dial give this limited edition Tough Culture Watch #DW6900CS-7 from Casio's shock resistant G-Shock Collection its streamlined, sporty style. Durable and comfortable to wear, this rugged timepiece blends functionality with fashion. Quartz movement offers accuracy and precision, while an EL backlight, multifunction alarm, and countdown timer keep your day running smoothly. Water resistant to 660 feet, with a battery life of two years, this reliable Casio original is perfect for everyday, casual wear. This watch is protected by a one-year manufacturer's warranty.

The Casio Story

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Product Details

• Item Weight: 1 pounds
• Shipping Weight: 15.8 ounces (View shipping rates and policies)
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B001A62OCA
• Item model number: DW6900CS-7
• Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #3,349 in Watches (See Top 100 in Watches)

Customer Reviews

Most Helpful Customer Reviews

18 of 21 people found the following review helpful:

5.0 out of 5 stars Just ordered waiting for it to come, August 22, 2010

By 

Jameel Wilson "Jameel *S.O.S.* Wilson" (usa, atl) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

ok well i just ordered this watch saturday, so im still waiting, but its a pretty good price for the watch but i was lookin at the description, i dont like the folding clasp, which i mite think is wrong, cuz ive neva saw a G-Shock with a folding clasp, cuz my wrist is very small, so hopefully its a belt clasp. so when my watch come i will update yall with pics, and reviews.
(1 week later)
i just received my new g-shock, and can i tell you, this watch is a buckle, and this watch is so cool, i got so many compliments on it, i really, suggest buying this watch.

8 of 9 people found the following review helpful:

5.0 out of 5 stars great looking watch, October 13, 2010

By 

Z. Cheema "ycheema" (new york city) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Casio Men's DW6900CS-7 G-Shock Tough Culture (Watch)

great looking watch. Has a nice hefty weight/feel will definitly last a long time/
I purchased this for my 12 yr old who has been wanting a g shock.
I just ordered another one for my othe son.
Fast shipping as well!!!!

6 of 7 people found the following review helpful:

5.0 out of 5 stars Exactly what I was expecting., December 15, 2009

By 

Joel Pichardo (NJ) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Casio Men's DW6900CS-7 G-Shock Tough Culture (Watch)

Shipping was good and I am completely happy with the item. Well worth the price, I cant stop wearing it lol