Casio

Casio Men's G540D-2AV G Shock Ana-Digi Tough Sports Watch

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Stainless-steel case; Black dial

Product Description

Amazon.com Product Description

Stylishly sleek thanks to its stainless steel case and bracelet band, this battery-powered Casio G-Shock analog/digital men's watch (model G540D-2AV) also offers convenient sport timing features to match your active lifestyle. You'll appreciate the 1/100-second stopwatch with a 60-minute measuring capacity and elapsed time, split time, and 1st/2nd place time modes as well as a 60-minute countdown timer. Other timekeeping functions include 12/24-hour formats, year/month/date/day display (with an autocalendar to the year 2099), and world time from 29 time zones/27 cities (with city code display).

It will also stand up to the rigors of recreational scuba diving, with water resistance to 200 meters (660 feet). This silver stainless steel watch is topped by a shiny blue top ring, and the stainless steel bracelet gently tapers as it winds around your wrist. It also offers a scratch-resistant mineral crystal, AfterGlow LED electro-luminescent backlight.

The Casio Story

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Product Details

• Shipping Weight: 7.2 ounces
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B000FPZ46K
• Item model number: G540-2AV
• Average Customer Review: 4.5 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #23,684 in Watches (See Top 100 in Watches)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Very nice, January 18, 2008

By 

E. Whitney (Louisville, KY) - See all my reviews
(REAL NAME)   

This review is from: Casio Men's G540D-2AV G Shock Ana-Digi Tough Sports Watch (Watch)

I bought this watch for my boyfriend, for Christmas. He collects watches and was looking for an "every day watch." He loved this one, the moment that he opened the box. He wears this to work and around the house. It is a solid, well-built watch, with solid looks. The blue accents make the watch "pop" but still look like a classic sport watch.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Everybody likes it and it is really useful, May 23, 2007

By 

Hermes Jose Figueroa Barreto - See all my reviews
(REAL NAME)   

This review is from: Casio Men's G540D-2AV G Shock Ana-Digi Tough Sports Watch (Watch)

Everything about this watch is nice. I love it because it is a tough resistant watch and, at the same time it is really elegant so you can use it to hang around and to dress up too.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Nice watch, September 15, 2008

By 

VJ "VijayS" (SF, CA) - See all my reviews

Amazon Verified Purchase

This review is from: Casio Men's G540D-2AV G Shock Ana-Digi Tough Sports Watch (Watch)

I needed a multi-timezone watch to cope up with my traveling. I was looking for a rugged watch that would go well with any attire and also have different functions such as stopwatch, two timezone, day-date display, multi-time alarm and so on. I also have a history of scratching up the bezel which I wanted to avoid this time. This watch is a perfect fit for my requirements. The unique blue face of the watch attracts quite a lot of attention. Several of my friends thought that this was more expensive than it actually was. The only grouse I have is that the the analog hour and second hands are not very clear in dark if the radium is weak. The back-lit display only shows the digital time. But this is a minor issue when compared to the features this watch comes loaded with. Definitely a good watch to buy for regular use.